Editorial Links: Benefits, Best Practices & How to Acquire Them

You want editorial links because they appear passively. What a relief for SEO pros! But before it happens, you’ve got to do the heavy lifting. Establish relationships with editors and come up with unsurpassed content that media outlets would pick up. And many other things.

So, what exactly should you do to earn editorial backlinks?

Read on this guide to learn:

• 3 Steps to Acquire High-Quality Editorial Links
• Real-life Examples of Editorial Links
• 5 Editorial Links Best Practices

Let’s dive deep.

What are Editorial Links?

Editorial links are placed by editors naturally and are a byproduct of great content. Meaning content writers or journalists decide to link back to your company or its content because they like it. You don’t know when and where a backlink pops up.

Contrarily, acquired links are pushed by link builders through outreach, link exchange, link intersection, and other link building tactics.

The key difference:

• Editorial links appear naturally; you don’t have control over them.
• For acquired backlinks, you choose websites and URLs to build links to and anchor text.

4 Benefits of Editorial Links to Keep in Mind

Given that you don’t know who and when will link to you, are editorial links that important?

Let’s figure it out.

Benefit #1: Higher domain authority

Editorial links usually happen when you create breakthrough content like data-driven case studies, research reports, interactive stuff, coined terms, etc. Such content attracts dozens, and sometimes thousands of top-notch, high-DR media outlets to piggyback on your findings or support their points of view.

The domain authority surges because those outlets pass their link equity to your domain.

For example, Aura, a privacy protection solution, has amassed 194+ referring domains with 10 from DR 90+ websites to one single article about how to recover your identity if it was stolen.