Digital Olympus Event | May 31, 2024 | Eindhoven, Netherlands

Digital Olympus Event

Off-Page and On-Page SEO: Unified Strategy
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May 31, 2024
Eindhoven, The Netherlands
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our amazing Speakers
Aleyda Solis
Aleyda Solis
Orainti SEO consultant and founder of Orainti
Kevin Indig
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.
Bibi Raven
Bibi Raven
Bibi The Link Builder
Fernando Angulo
Fernando Angulo
Senior Market Research Manager in Semrush
Carrie Rose
Carrie Rose
Rise at Seven CEO & Founder
Nikola Minkov
Nikola Minkov
Serpact Founder & CEO
Annegien Bruins Slot
Annegien Bruins Slot
Briljante Geesten UX researcher and CRO consultant
Felipe Bazon
Felipe Bazon
International SEO and Content Marketer
George Chasiotis<br />
George Chasiotis
Managing Director at Minuttia | Founder at GrowthWaves
Judith Lewis
Judith Lewis
Founder at Decabbit Consultancy Digital Marketing Specialist
Arnout Hellemans
Arnout Hellemans
Freelance SEO and Analytics consultant - Onlinemarkethink
Alexandra Tachalova
Alexandra Tachalova
CEO - Digital Olympus
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Your Go-To SEO Conference

The Digital Olympus conference is an event designed to foster meaningful connections within the digital marketing community. It’s an ideal platform to discover the latest trends and techniques in organic traffic generation, covering both on-page and off-page SEO.

Join us for an exceptional opportunity to delve into the forefront of SEO and gain invaluable insights that will elevate your digital marketing efforts to new heights.

Don’t miss out on this unique networking and learning experience – and be sure to have some fun!

LEARN FROM THE EXPERTS

Meet Our Amazing Speakers

Aleyda Solis
Aleyda Solis
Orainti SEO consultant and founder of Orainti

Aleyda Solis is an international SEO consultant providing personalized and strategic SEO advice through her boutique SEO consultancy, Orainti. She is also a blogger (Search Engine Land, State of Digital, and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author of “SEO, Las Claves Esenciales”. Included in Forbes as one of the 10 digital marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 online marketing influencers to follow in 2016, she has more than 10 years of experience doing search engine optimization for European, American, and Latin-American companies. From helping world-renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries to multilingual environments or web migrations, Aleyda has developed not only a deep SEO know-how but also diverse experience that she uses to help her clients succeed in challenging scenarios. 

Kevin Indig
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.

Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor, and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2, and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers. He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.

Bibi Raven
Bibi Raven
Bibi The Link Builder

Alright, listen up Morty, we’ve got Bibi the Link Builder here! She’s like, totally into Dungeons and Dragons, Morty. Can you believe it? And get this, she’s also managing a team of these weird linkbuilders, Morty, it’s like a whole ‘nother universe! And oh, she’s even teaching other companies how to do it, like who does that? Cats, Morty, she loves cats, and her outreach emails? Packed with flavor and empathy, It’s like she’s speaking to your soul, you know? Who reads these bios anyway, huh, Morty? Morty?

Fernando Angulo
Fernando Angulo
Senior Market Research Manager in Semrush

Fernando is a dynamic and engaging speaker, recognized as a thought leader in the field of digital marketing. As the Senior Market Research and International Speaker at Semrush, he has over a decade of experience driving successful marketing campaigns and building top-performing teams. With a passion for sharing his knowledge and expertise, Fernando has become one of the most sought-after speakers in the industry, delivering over 50 talks annually at prestigious conferences worldwide. He is an expert in Market Research, B2B search marketing, e-commerce, influencer marketing, and team training, having worked with leading brands such as Expedia, T-Mobile, Prestashop, and Bing among others.

Carrie Rose
Carrie Rose
Rise at Seven CEO & Founder

Carrie Rose, is the founder and CEO of one of the fastest growing agencies in the UK & US – search-first creative agency Rise at Seven. After working 11 years at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. They are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more. Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they’re famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success

Nikola Minkov
Nikola Minkov
Serpact Founder & CEO

Nikola Minkov is a renowned figure in the digital marketing and SEO industry, serving since 2016 as the Founder and CEO of Serpact, Bulgaria’s most internationally recognized SEO agency. He is the leader responsible for the SERP Conf., an eagerly anticipated SEO event in CEE, and SERP Acad., Bulgaria’s exclusive SEO academy supported by the Bulgarian Ministry of Education and Sofia University. A distinguished international speaker, university lecturer, young scientist (R1), and entrepreneur, Nikola is actively engaged in the startup Trackian – a SaaS enterprise that enables digital performance optimization. Also, he is a valuable member of the Board of Directors for the Bulgarian E-commerce Association. Nikola embodies leadership and commitment as a recognized Rotary International and Forbes Business Council member.”

Annegien Bruins Slot
Annegien Bruins Slot
Briljante Geesten UX researcher and CRO consultant

Annegien Bruins Slot is a UX researcher and CRO consultant. She has 15 years of experience in researching and optimizing the online user experience and is passionate about explaining why being user-obsessed is very important in online marketing. Together with SEO consultant Gerk she runs Briljante Geesten, a Dutch agency that focuses on optimizing upscale ecommerce clients for search engine as well as the user. They firmly believe that no website can and should be optimized for ranking purposes without taking the user experience into account, and vice versa.”

Felipe Bazon
Felipe Bazon
International SEO and Content Marketer

CSO (chief SEO officer) at Hedgehog Digital, a SEO agency based in Cornwall UK, with offices in Bedford UK, and São Paulo Brasil. Since 2015 Felipe Bazon is listed as one the top 3 SEOs in Brazil, having won the title in the same year. With over 15 years of experience in SEO and Content Marketing, Felipe managed over 100 SEO projects for multinational companies in Brasil, UK and Europe.

George Chasiotis<br />
George Chasiotis
Managing Director at Minuttia | Founder at GrowthWaves

George Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. The aim: build a team and scale a business by trading on his knowledge and expertise and creating successful systems and processes. That path has led to MINUTTIA, where George is materializing his vision for content and SEO systems that are heavily based on strategy and eschewing short-term tactics, delivering repeatable and scalable success for companies in different verticals and of different sizes. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Judith Lewis
Judith Lewis
Founder at Decabbit Consultancy Digital Marketing Specialist

Judith is a renowned international MC/compare, speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness. She has over 25 years of experience, and runs her own consultancy.

Judith Lewis is also a seated member of the WBA think tank which seeks to assist in realising the digitisation of the wine sector. She is a board member of the Academy of Chocolate (AoC), a grand jury member of the AoC awards, and delivers educational training. She is also involved in judging a number of international wine awards.

Arnout Hellemans
Arnout Hellemans
Freelance SEO and Analytics consultant - Onlinemarkethink

What Arnout does In his own words, this is what he does; “I just make sure a business gets the most out of their online activities by leveraging Google Analytics and other data points.” This results in an online strategy focused on paid and organic search and User Experience and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of SEO. He does this under his own company OnlineMarkethink.com.

He has been working for smaller companies (Sitly.com), large publishers likeTNW (thenextweb.com) and large corporations like LeasePlan and NatWest. group. You might have seen him on some of the Semrush webinars or quite a few podcasts and he has been speaking at industry events like Ungagged London 2016 SMX London, Digital EliteDay and InOrbit23, Friends of Search 2024 and InOrbit24. Online since 1992, and in Online Marketing and SEO since 2007.

Alexandra Tachalova
Alexandra Tachalova
CEO - Digital Olympus

Alexandra is a frequent speaker and the founder of the relationship-based link building agency Digital Olympus. She also runs a digital marketing conference in Europe. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others. 

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Conference Agenda

speaker_0
8:45 - 09:30
Registration
speaker_1
09.30 - 10.00
What the Best Do Best: Key Insights from Top Companies' SEO Strategies
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.

Learn how some of the most popular companies on the planet approach Organic Growth (SEO, CRO, PLG). Included: IBM, Course Hero, LendingTree, Redfin, Nike, Angi, and more! This session is full of practical examples and actionable advice for building Organic Growth plays yourself.

speaker_2
10:00 - 10:30
SEO Ranking Factors 2024: Ditch the Rules, Embrace Relevance & Audience Power
Fernando Angulo
Senior Market Research Manager in Semrush

SEO is undergoing a seismic shift! Google’s ranking algorithm is evolving, and it’s time to adapt! This session unveils the SEO revolution where engaging content, audience love, and strategic relevance are king. Discover based on data:

  • Content that magnetizes: Learn how to craft content that attracts, engages, and retains your audience, going beyond just keywords.
  • The power of online reputation: Leverage reviews, direct traffic, and brand strength to skyrocket your rankings.
  • Backlinks: truth vs myth: Uncover the surprising truth about backlinks and how to optimize your strategy based on specific keywords.
  • Relevance & organic traffic: the winning duo: Embrace the power of relevance and organic traffic to achieve SEO stardom.

Bonus: Get exclusive insights from the Semrush study, Ranking Factors 2024 that challenges traditional SEO thinking.

speaker_3
10:30 - 11:00
Unleashing the Power of GA4 & GSC: A Game-Changer in SEO Analytics
Nikola Minkov
Founder & CEO of Serpact

This presentation aims to provide a comprehensive understanding of how GA4 and GSC are revolutionizing SEO analytics, offering valuable insights and practical strategies for SEO professionals. In this presentation you will learn about:

– GA4’s SEO Superpowers: Unveiling What’s Possible
– Mastering GA4 & GSC Integration: Strategies for Success
– Essential GA4 Reports: Insights You Can’t Miss

speaker_4
11.00 - 11.30
Coffee Break
speaker_5
11:30 - 12:00
Scalable link building across ANY industry using reactive digital PR
Carrie Rose
Founder of Rise at Seven

In this talk, Carrie will show you the blueprint her agency uses to create a low-effort, scalable, and fast digital PR strategy for building links in any industry. She will show you how consumer insight can be used to build more commercial link building strategies, with actionable tips and case studies that can be replicated no matter whether you work in retail, travel, or gambling.

speaker_6
12.00 - 12.30
Uniting SEO and UX/CRO for Optimal Results
Annegien Bruins Slot
UX researcher and CRO consultant in Briljante Geesten

All too often SEO and UX optimization are done completely separate. We fight for IT resources and miss opportunities that would help our customers to have a better experience. In this talk, you will get suggestions on why it is important to start collaborating with UX and CRO teams, as well as concrete advice on how to work together.

speaker_7
12.30 - 13.00
So Good, Even Your Ex Will Hit Reply - How to LEGO-fy Your Outreach Strategy with AI Emails
Bibi Raven
Bibi The Link Builder

Hate Email? Need Links? Bibi’s Got Your Back!

Dive into Bibi’s secret stash of email outreach magic that’ll turn annoyance into adoration. Prepare yourself to:

  1. Squeeze AI for creative templates that actually convert 

  2. Conjure emails that spark instant connections

  3. Have a blast while doing it (seriously, it’s possible!).

Get ready for a wild, fluff-free ride with a chance to win a surprise prize! 

speaker_8
13.00 - 14.00
Lunch
speaker_9
14.00 - 14.30
The Impact of AI in SEO: How is it going and What to Expect Next
Aleyda Solis
Orainti SEO consultant and founder of Orainti

From the automation of content and SEO tasks to the impact on search behavior and the latest evolution of Google SGE, in this session, Aleyda will go through the latest in AI and SEO, with actionable takeaways for you to start making the most out of it while minimizing risks. 

speaker_10
14.30 - 15.00
SEO as the Backbone of Digital Marketing
Felipe Bazon
International SEO and Content Marketer

In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.

speaker_11
15.00 - 15.30
The Magic Report: Proving the Success of Your SEO Efforts
George Chasitiotis
Managing Director in Minuttia, Founder @ GrowthWaves

Traffic has been the main incentive for investing in SEO for over two decades. But traffic just for the sake of traffic is useless. For traffic to matter, there needs to be context, and most reports lack both. In this presentation, I’ll share the story of why we failed to communicate the impact of our work and how we managed to build a report that changed the narrative and helped us get on client calls with confidence.

speaker_12
15.30 - 16.00
Coffee Break
speaker_13
16.00 - 16.30
The Era of SEO Link Building: Approaching its End. What Lies Ahead?
Alex Tachalova
CEO Digital Olympus

With the rise of AI-generated content, it’s becoming increasingly evident that only sites representing a strong brand entity will feature in Google’s top results. While we’ve relied on SEO links for decades, they no longer suffice. SEO links lack inherent brand value and thus fail to enhance brand identity. In my speech, I’ll cover:

1. Why links should be viewed as recommendations.
2. Strategies for streamlining the flow of links, akin to recommendations.
3. Methods to improve link acquisition that contribute to your brand entity.

speaker_14
16.30 - 17.00
The Future of SEO
PANEL DISCUSSION
Arnout Hellemans, Aleyda Solis, Kevin Indig, and Felipe Bazon
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High Tech Campus Eindhoven

High Tech Campus Eindhoven 5600 JW Eindhoven The Netherlands

Our Sponsors and Partners

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A comprehensive suite of four SEO tools: Rank Tracker for keyword monitoring, WebSite Auditor for content optimization, SEO SpyGlass for backlink analysis, and LinkAssistant for link management. Features unlimited projects and customizable reports
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Testimonials

Jason Barnard
quotes
Jason Barnard

Founder Kalicube

I've recorded 150 interviews at conferences around the world for my digital marketing podcast...Digital Olympus is right at the top of the list guests, topics and best episodes!
Aleyda Solis
quotes
Aleyda Solis

Founder Orainti

I can't wait for Digital Olympus to take place! I know how Alex is and focuses on giving the best quality and experience in whatever she produces. Very looking forward to simply the best!

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