Digital Olympus Event | May 31, 2024 | Eindhoven, Netherlands

Digital Olympus Event

Off-Page and On-Page SEO: Unified Strategy
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May 31, 2024
Eindhoven, The Netherlands
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our amazing Speakers
Aleyda Solis
Aleyda Solis
Orainti SEO consultant and founder of Orainti
Kevin Indig
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.
Lidia Infante
Lidia Infante
Head of International SEO in SurveyMonkey
Fernando Angulo
Fernando Angulo
Senior Market Research Manager in Semrush
Carrie Rose
Carrie Rose
Rise at Seven CEO & Founder
Nikola Minkov
Nikola Minkov
Serpact Founder & CEO
Annegien Bruins Slot
Annegien Bruins Slot
Briljante Geesten UX researcher and CRO consultant
Felipe Bazon
Felipe Bazon
International SEO and Content Marketer
George Chasiotis<br />
George Chasiotis
Managing Director at Minuttia | Founder at GrowthWaves
Judith Lewis
Judith Lewis
Founder at Decabbit Consultancy Digital Marketing Specialist
Alexandra Tachalova
Alexandra Tachalova
CEO - Digital Olympus
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about image 2
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Your Go-To SEO Conference

The Digital Olympus conference is an event designed to foster meaningful connections within the digital marketing community. It’s an ideal platform to discover the latest trends and techniques in organic traffic generation, covering both on-page and off-page SEO.

Join us for an exceptional opportunity to delve into the forefront of SEO and gain invaluable insights that will elevate your digital marketing efforts to new heights.

Don’t miss out on this unique networking and learning experience – and be sure to have some fun!

LEARN FROM THE EXPERTS

Meet Our Amazing Speakers

Aleyda Solis
Aleyda Solis
Orainti SEO consultant and founder of Orainti

Aleyda Solis is an international SEO consultant providing personalized and strategic SEO advice through her boutique SEO consultancy, Orainti. She is also a blogger (Search Engine Land, State of Digital, and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author of “SEO, Las Claves Esenciales”. Included in Forbes as one of the 10 digital marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 online marketing influencers to follow in 2016, she has more than 10 years of experience doing search engine optimization for European, American, and Latin-American companies. From helping world-renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries to multilingual environments or web migrations, Aleyda has developed not only a deep SEO know-how but also diverse experience that she uses to help her clients succeed in challenging scenarios. 

Kevin Indig
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.

Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor, and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2, and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers. He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.

Lidia Infante
Lidia Infante
Head of International SEO in SurveyMonkey

Lidia Infante is a seasoned SEO consultant with over a decade of experience in marketing and a strong focus on content strategy and SEO. With a BSc in Psychology and a Master’s in Digital Business, she has made significant contributions to companies such as Sanity.io, BigCommerce, and Rise At Seven. Lidia is recognized as a leading voice in the SEO community. She is an exceptional SEO speaker, regularly featured at top-tier events such as MozCon, BrightonSEO, and WTSFest. She often writes about SEO trends and best practices for Moz, Search Engine Journal, and the Wix SEO Hub.

Fernando Angulo
Fernando Angulo
Senior Market Research Manager in Semrush

Fernando is a dynamic and engaging speaker, recognized as a thought leader in the field of digital marketing. As the Senior Market Research and International Speaker at Semrush, he has over a decade of experience driving successful marketing campaigns and building top-performing teams. With a passion for sharing his knowledge and expertise, Fernando has become one of the most sought-after speakers in the industry, delivering over 50 talks annually at prestigious conferences worldwide. He is an expert in Market Research, B2B search marketing, e-commerce, influencer marketing, and team training, having worked with leading brands such as Expedia, T-Mobile, Prestashop, and Bing among others.

Carrie Rose
Carrie Rose
Rise at Seven CEO & Founder

Carrie Rose, is the founder and CEO of one of the fastest growing agencies in the UK & US – search-first creative agency Rise at Seven. After working 11 years at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. They are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more. Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they’re famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success

Nikola Minkov
Nikola Minkov
Serpact Founder & CEO

Nikola Minkov is a renowned figure in the digital marketing and SEO industry, serving since 2016 as the Founder and CEO of Serpact, Bulgaria’s most internationally recognized SEO agency. He is the leader responsible for the SERP Conf., an eagerly anticipated SEO event in CEE, and SERP Acad., Bulgaria’s exclusive SEO academy supported by the Bulgarian Ministry of Education and Sofia University. A distinguished international speaker, university lecturer, young scientist (R1), and entrepreneur, Nikola is actively engaged in the startup Trackian – a SaaS enterprise that enables digital performance optimization. Also, he is a valuable member of the Board of Directors for the Bulgarian E-commerce Association. Nikola embodies leadership and commitment as a recognized Rotary International and Forbes Business Council member.”

Annegien Bruins Slot
Annegien Bruins Slot
Briljante Geesten UX researcher and CRO consultant

Annegien Bruins Slot is a UX researcher and CRO consultant. She has 15 years of experience in researching and optimizing the online user experience and is passionate about explaining why being user-obsessed is very important in online marketing. Together with SEO consultant Gerk she runs Briljante Geesten, a Dutch agency that focuses on optimizing upscale ecommerce clients for search engine as well as the user. They firmly believe that no website can and should be optimized for ranking purposes without taking the user experience into account, and vice versa.”

Felipe Bazon
Felipe Bazon
International SEO and Content Marketer

CSO (chief SEO officer) at Hedgehog Digital, a SEO agency based in Cornwall UK, with offices in Bedford UK, and São Paulo Brasil. Since 2015 Felipe Bazon is listed as one the top 3 SEOs in Brazil, having won the title in the same year. With over 15 years of experience in SEO and Content Marketing, Felipe managed over 100 SEO projects for multinational companies in Brasil, UK and Europe.

George Chasiotis<br />
George Chasiotis
Managing Director at Minuttia | Founder at GrowthWaves

Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. Georgios started out as an independent marketing consultant but was soon pulled down the path of creating an agency. The aim: build a team and scale a business by trading on his knowledge and expertise and creating successful systems and processes. That path has led to MINUTTIA, where Georgios is materializing his vision for content and SEO systems that are heavily based on strategy and eschewing short-term tactics, delivering repeatable and scalable success for companies in different verticals and of different sizes. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Judith Lewis
Judith Lewis
Founder at Decabbit Consultancy Digital Marketing Specialist

Judith is a renowned international MC/compare, speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness. She has over 25 years of experience, and runs her own consultancy.

Judith Lewis is also a seated member of the WBA think tank which seeks to assist in realising the digitisation of the wine sector. She is a board member of the Academy of Chocolate (AoC), a grand jury member of the AoC awards, and delivers educational training. She is also involved in judging a number of international wine awards.

Alexandra Tachalova
Alexandra Tachalova
CEO - Digital Olympus

Alexandra is a frequent speaker and the founder of the relationship-based link building agency Digital Olympus. She also runs a digital marketing conference in Europe. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others. 

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€149
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€249
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  • Full access to the live talks
  • Coffee breaks and lunch
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Full Price Ticket
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€499
Price with VAT Incl.
  • Full access to the live talks
  • Coffee breaks and lunch
  • Event networking
  • Access to the full presenters’ videos

Conference Agenda

speaker_0
8:45 - 09:30
Registration
speaker_1
09.30 - 10.00
What the Best Do Best: Key Insights from Top Companies' SEO Strategies
Kevin Indig
Growth Advisor, ex-Shopify, ex-Atlassian, ex-Seachmetrics, etc.

Learn how some of the most popular companies on the planet approach Organic Growth (SEO, CRO, PLG). Included: IBM, Course Hero, LendingTree, Redfin, Nike, Angi, and more! This session is full of practical examples and actionable advice for building Organic Growth plays yourself.

speaker_2
10:00 - 10:30
TBA
Fernando Angulo
Senior Market Research Manager in Semrush
speaker_3
10:30 - 11:00
Unleashing the Power of GA4 & GSC: A Game-Changer in SEO Analytics
Nikola Minkov
Founder & CEO of Serpact

This presentation aims to provide a comprehensive understanding of how GA4 and GSC are revolutionizing SEO analytics, offering valuable insights and practical strategies for SEO professionals. In this presentation you will learn about:

– GA4’s SEO Superpowers: Unveiling What’s Possible
– Mastering GA4 & GSC Integration: Strategies for Success
– Essential GA4 Reports: Insights You Can’t Miss

speaker_4
11.00 - 11.30
Coffee Break
speaker_5
11:30 - 12:00
Scalable link building across ANY industry using reactive digital PR
Carrie Rose
Founder of Rise at Seven

In this talk, Carrie will show you the blueprint her agency uses to create a low-effort, scalable, and fast digital PR strategy for building links in any industry. She will show you how consumer insight can be used to build more commercial link building strategies, with actionable tips and case studies that can be replicated no matter whether you work in retail, travel, or gambling.

speaker_6
12.00 - 12.30
Uniting SEO and UX/CRO for Optimal Results
Annegien Bruins Slot
UX researcher and CRO consultant in Briljante Geesten

All too often SEO and UX optimization are done completely separate. We fight for IT resources and miss opportunities that would help our customers to have a better experience. In this talk, you will get suggestions on why it is important to start collaborating with UX and CRO teams, as well as concrete advice on how to work together.

speaker_7
12.30 - 13.00
SEO Gap Analysis: Transforming Insights into First-Page Rankings
Lidia Infante
Seasoned SEO consultant, Head of International SEO @ SurveyMonkey

Ranking is as easy or as hard as doing better than your competitors. In this session, we will identify them, benchmark our site against theirs, and design a data-led strategy to outrank them. And to help you along? Two templates that’ll be game-changers.

What I’ll cover:

-Spotting the Competition: Techniques to identify who you’re really up against in the search landscape.

-Benchmarking Basics: How to measure up against competitors in content, technical SEO, and link-building.

-Strategizing with Data: Tips to craft an SEO strategy based on competitor insights.

-Bonus Tools: Walk away with a competitor identification template and an SEO gap analysis template to kickstart your analysis.{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"11":4,"12":0}”>-Bonus Tools: Walk away with a competitor identification template and an SEO gap analysis template to kickstart your analysis.

speaker_8
13.00 - 14.00
Lunch
speaker_9
14.00 - 14.30
The Impact of AI in SEO: How is it going and What to Expect Next
Aleyda Solis
Orainti SEO consultant and founder of Orainti

From the automation of content and SEO tasks to the impact on search behavior and the latest evolution of Google SGE, in this session, Aleyda will go through the latest in AI and SEO, with actionable takeaways for you to start making the most out of it while minimizing risks. 

speaker_10
14.30 - 15.00
SEO as the Backbone of Digital Marketing
Felipe Bazon
International SEO and Content Marketer

In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.

speaker_11
15.00 - 15.30
The Magic Report: Proving the Success of Your SEO Efforts
Georgios Chasitiotis
Managing Director in Minuttia, Founder @ GrowthWaves

Traffic has been the main incentive for investing in SEO for over two decades. But traffic just for the sake of traffic is useless. For traffic to matter, there needs to be context, and most reports lack both. In this presentation, I’ll share the story of why we failed to communicate the impact of our work and how we managed to build a report that changed the narrative and helped us get on client calls with confidence.

speaker_12
15.30 - 16.00
Coffee Break
speaker_13
16.00 - 16.30
The Era of SEO Link Building: Approaching its End. What Lies Ahead?
Alex Tachalova
CEO Digital Olympus

With the rise of AI-generated content, it’s becoming increasingly evident that only sites representing a strong brand entity will feature in Google’s top results. While we’ve relied on SEO links for decades, they no longer suffice. SEO links lack inherent brand value and thus fail to enhance brand identity. In my speech, I’ll cover:

1. Why links should be viewed as recommendations.
2. Strategies for streamlining the flow of links, akin to recommendations.
3. Methods to improve link acquisition that contribute to your brand entity.

speaker_14
16.30 - 17.00
The Future of SEO
PANEL DISCUSSION
Kevin Indig, Aleyda Solis and Felipe Bazon
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High Tech Campus Eindhoven

High Tech Campus Eindhoven 5600 JW Eindhoven The Netherlands

Our Sponsors and Partners

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The easiest way to track your link building campaigns.
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The Essential Google Index Checker Tool for SEOs to Check if Any Page or Link is Indexed by Google.
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The internal linking tool for SEOs and publishers.
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BacklinkManager is a full solution for your link-building operation. The only link-building CRM that handles reporting, client-facing dashboards, backlinks monitoring, alerts & notifications, partnerships management, and more.
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Maximize your SEO knowledge in minimal time. Nick LeRoy's #SEOForLunch newsletter brings you critical Google algorithm updates weekly, distilled into quick, essential reads. Ideal for busy professionals. Subscribe at seoforlunch.com.
sponsor 7
A comprehensive suite of four SEO tools: Rank Tracker for keyword monitoring, WebSite Auditor for content optimization, SEO SpyGlass for backlink analysis, and LinkAssistant for link management. Features unlimited projects and customizable reports
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Screaming Frog develop the industry leading SEO Spider software, trusted by thousands of SEOs and SEO agencies worldwide for technical SEO audits. They also offer comprenshive agency services, encompassing all aspects of SEO, Digital PR, paid advertising and more.

Testimonials

Jason Barnard
quotes
Jason Barnard

Founder Kalicube

I've recorded 150 interviews at conferences around the world for my digital marketing podcast...Digital Olympus is right at the top of the list guests, topics and best episodes!
Aleyda Solis
quotes
Aleyda Solis

Founder Orainti

I can't wait for Digital Olympus to take place! I know how Alex is and focuses on giving the best quality and experience in whatever she produces. Very looking forward to simply the best!

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