Digital Marketing Conference - Online Edition - Tune in on April 29th to Join

Digital Olympus Online Edition

Digital Marketing Conference
April 29, 2022
Online

Get your ticket now

Aleyda Solis

Founder - Orainti

I can’t wait for Digital Olympus to take place! I know how Alex is and focuses on giving the best and highest quality and experience in whatever she produces. Very looking forward to simply the best.

Jason Barnard

Founder - Kalicube

I’ve recorded over 150 interviews at conferences around the world for my digital marketing podcast… Digital Olympus is right at the top of the list for guests, topics, and best episodes!

Our Speakers

We've invited some of the best digital marketing speakers

Aleyda Solis

How to Win SEO Projects …and influence decision-makers & stakeholders

Georgios Chasiotis

Keyword Selection at Scale Using Weighted Variables

Jono Alderson

Top performance tips and tactics for Core Web Vitals

Judith Lewis

Creating a Killer SEO Strategy (white hat)

Hana Bednarova

Using Digital PR For Successful Link Building

Fernando Angulo

The good, the bad and the ugly of competitive benchmarking

Kevin Indig

SEO in 2022 - what actually works

Alexandra Tachalova

Olesia Korobka

TBD

Michal Suski

The 80/20 in SEO

David White

Case Study session: Unraveling the secrets behind successful link building campaigns

Lukasz Zelezny

Unusual ways to scale up your SEO

Anton Shulke

Aleyda Solis

Founder - Orainti

Aleyda Solis is an International SEO Consultant providing personalized & strategical SEO advice through her boutique SEO consultancy, Orainti. As well as a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of «SEO, Las Claves Esenciales»)., Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies., From helping world-renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how but also diverse experience that she uses to help succeed her clients in challenging scenarios.

Georgios Chasiotis

Managing Director - MINUTTIA

Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. Georgios started out as an independent marketing consultant but was soon pulled down the path of creating an agency. The aim: build a team and scale a business by trading on his knowledge and expertise and creating successful systems and processes. That path has led to MINUTTIA, where Georgios is materializing his vision for content and SEO systems that are heavily based on strategy and eschewing short-term tactics, delivering repeatable and scalable success for companies in different verticals and of different sizes. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. 

Jono Alderson

Special Ops - Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently is a Head of SEO at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Judith Lewis

Founder - deCabbit Consultancy

Judith Lewis is the founder of the DeCabbit Consultancy, specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.,She judges the UK, EU, MENA & US Search Awards, is a founding everywoman Modern Muse, teaches courses on SEO and PPC through Econsultancy and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, Vapemate, LQ Liquid Health, the Guggenheim, SAP, Amadeus, Blue Cross, AXYZ, & GE. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build, through to deployment and outreach/link building. Judith blogs for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

Hana Bednarova

Founder - Shout Bravo

Hana Bednarova is a Digital PR Specialist and founder of Shout Bravo, a Digital PR agency based in Manchester, UK. Hana has several years of experience in Digital PR and link building, focusing on creating high-quality content that gets published by the press and shared by the public. Hana works with both B2B and B2C clients from several sectors such as travel, retail, fashion, property, legal, or healthcare. Campaigns she worked on appeared in the national and international press such as BBC, Business Insider, Entrepreneur, Lonely Planet, or Vogue, to name a few.

Fernando Angulo

Head of International Partnerships - SEMrush

Fernando Angulo is responsible for international partnerships at SEMrush. Fernando is one of the most influential specialists in web positioning, search engine marketing and lead generation. In addition, he is a trainer in several digital marketing courses, and a regular speaker in the main events in the sector.

Kevin Indig

VP SEO & Content - Shopify

Kevin Indig leads SEO as Director at Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO at G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.

Alexandra Tachalova

Founder - Digital Olympus

Alexandra is a frequent speaker and founder of the relationship-based link building agency, DigitalOlympus.net. She also runs a digital marketing conference in Europe. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Olesia Korobka

SEO Consultant

Olesia Korobka is an SEO entrepreneur from Ukraine with background in media advertising. She highly prefers actionable and practical stuff that will result in more leads, sales or other measurable results for business. She adores technical SEO and testing everything.

Also, Olesia is a creator of a several free all-in one SEO educational series.

Michal Suski

Co-Founder - Surfer

Digital marketer with love for SEO. Michal co-founded Surfer and has been evangelizing the product and data-driven approach to optimization ever since. He trained hundreds of SEOs, copywriters, and marketers on on-page SEO, content, and technical optimization.

David White

Director of Content Marketing - Connective3

David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to our clients’ bottom line.

Lukasz Zelezny

Director - SEO.London

Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at ZPG. Previously leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement. 

Anton Shulke

Head of Influencer Marketing - Duda

Anoton is currently working as Head of Influencer Marketing at Duda. He in charge of organizing and managing livestreams, webinars, podcasts, and other online events with leading influencers in the digital marketing field.

Agenda

Choose your time zone:

New York

London

Berlin

Delhi

3:55 8:55 9:55 13:25

Welcome to Digital Olympus

Alexandra Tachalova / Digital Olympus

4:00 9:00 10:00 13:30

Technical tasks categorization and implementation for general SEO (beginner level)

SEO consultant / Olesia Korobka

Without having an in-depth grasp of technical SEO, running all those automated technical reports and getting automated red flags in return can be stressful indeed. 4xx or 3xx are easy and understandable, but what about everything else? Well, some of the issues are not really problematic for your particular website if at all. And some issues are never highlighted by automated reports. Olesia provides a few examples of the issues that may impact your rankings but are not “seen” with the general tools. You’ll also get a basic flow of what to look at, an example of the technical instructions on setting a blog on php, and a simple list of tools for technical analysis. This will have you armed to dig deeper into your particular case.

4:40 9:40 10:40 14:10

Top performance tips and tactics for Core Web Vitals

Jono Alderson / Yoast

By now, we all know how important site speed is – to SEO, to usability, and to the bottom line. But performance optimization a complex topic with lots of moving parts, and constantly changing best practices. Jono cuts through the noise to give you an overview of how to get ahead, and shares some top tips and tactics.SEO has reached an inflection point. The SERP Layouts are changing faster than ever before, Google gets better at understanding user queries, and many SEOs have a hard time driving incremental organic traffic to their sites. My talk is a journey through the most important areas of SEO based on the user journey. I’ll with Google’s query understanding, venture into snippet optimization, and then get into onsite content and finish with technical factors that are for search engines only. My goal is to paint a picture of what modern SEO looks like today and what things matter.

5:20 10:20 11:20 14:50

Using Digital PR For Successful Link Building

Hana Bednarova / Shout Bravo

Link building can be hard, and we constantly need to come up with new ways to earn relevant links. For that reason, Hana will talk all about tips and tactics when it comes to using digital PR for successful link building. She will share tactics that her team regularly uses to generate high-quality and relevant links for their clients.

6:00 11:00 12:00 15:30

Keyword Selection at Scale Using Weighted Variables

Georgios Chasiotis / Minuttia

Keyword selection is heavily based on metrics that aren’t enough to describe the value of a term from different angles. During this talk, the audience will learn why this is important and why it can lead to making wrong decisions when it comes to what terms to choose as part of the keyword selection process. We’ll present our keyword selection process, step by step, and share a much better way of making decisions at scale that are affected by SEO metrics, but aren’t dependent on them. Note: Please, keep in mind that the description isn’t edited by our editor. Keyword Selection at Scale Using Weighted Variables (Script)

18:50 23:50 0:50 4:20

Lunch Time

7:30 12:30 13:30 17:00

How to Win SEO Projects …and influence decision-makers & stakeholders

Aleyda Solis / Orianti

Lack of Decision Makers Buy-in, No cross-department support, Misaligned expectations and little patience for results, Poor consistency in execution. Learn how to tackle these and more common SEO process challenges to achieve success.

8:10 13:10 14:10 17:40

The 80/20 in SEO

Michal Suski / Surfer

4 simple SEO tactics that are not receiving enough spotlight. If something works but is easy, it does not mean we should be afraid of talking about it. I bet you will put at least some of these into your SOP right after the presentation.

8:50 13:50 14:50 18:20

Creating a Killer SEO Strategy (white hat)

Judith Lewis / deCabbit Consultancy

I used to spend days mapping out strategies at an agency to pitch to clients until I designed a templated approach which is completely bespoke for each client and yet takes only around 4-8h to complete while looking like you spent days on it. Whether in-house and needing to pitch to the boss or at an agency and needing to pitch a client, I’ll demonstrate the techniques I use to win lots of clients successfully and create a roadmap for SEO work for the future. It’s a tried and tested successful methodology. I’ll also share outreach tips, tricks, and how I spot opportunities others miss. This session will include actionable information that you will be able to use right away to plan SEO strategies going forward quickly and efficiently.

9:30 14:30 15:30 19:00

Case Study session: Unraveling the secrets behind successful link building campaigns

David White / Connective3

Many companies are now moving international, operating across multiple territories, in multiple languages and navigating multiple cultures. Running a PR campaign across multiple countries brings with it many complexities such as understanding the media landscape, knowing how to pitch the story in each country and knowing what will and won’t build links. Just because a campaign works in one country, doesn’t mean it will work in them all! In this presentation I will explain how to take a PR concept and make it work for multiple territories, using real-life examples and interactive run-throughs. The talk will detail how to use social listening to find out what content gets the most links, around a chosen topic. Showcase real examples and offer inspiration and how to find link building trends that can be combined into one campaign that will across any chosen country.

10:10 15:10 16:10 19:40

How To Nail Your Email Outreach Personalization

Alexandra Tachalova / Digital Olympus

Everyone is talking about the importance of email outreach personalization, but it seems like only Google SERPs take advantage of these terabits of content. Let’s face it — the outreach email pitches that keep landing in our inboxes are not hitting the mark. Long story short, I want to help you create email outreach messages that make your brand stand out and get desirable replies and links. Please note, my talk doesn’t promote “secret strategies” or “proven ways to get results without doing anything.” Instead, I’ll share how to structure your email outreach communication the right way. And yes, it takes tons of time and effort on your side, but you’ll be astonished at how effective and rewarding your whole email process will become.

10:50 15:50 16:50 20:20

SEO in 2022 - what actually works

Kevin Indig / Shopify

SEO has reached an inflection point. The SERP Layouts are changing faster than ever before, Google gets better at understanding user queries, and many SEOs have a hard time driving incremental organic traffic to their sites. My talk is a journey through the most important areas of SEO based on the user journey. I’ll with Google’s query understanding, venture into snippet optimization, and then get into onsite content and finish with technical factors that are for search engines only. My goal is to paint a picture of what modern SEO looks like today and what things matter.Everyone is talking about the importance of email outreach personalization, but it seems like only Google SERPs take advantage of these terabits of content. Let’s face it — the outreach email pitches that keep landing in our inboxes are not hitting the mark. Long story short, I want to help you create email outreach messages that make your brand stand out and get desirable replies and links. Please note, my talk doesn’t promote “secret strategies” or “proven ways to get results without doing anything.” Instead, I’ll share how to structure your email outreach communication the right way. And yes, it takes tons of time and effort on your side, but you’ll be astonished at how effective and rewarding your whole email process will become.

11:30 16:30 17:30 21:00

The good, the bad and the ugly of competitive benchmarking

Fernando Angulo / Semrush

Evaluating business and marketing performance is more complex than you might think. Internal data can only reveal so much, while benchmarks – industry and competitive – can unveil much more than your historical data. Internal performance indicators can show a twofold traffic growth and an inflow of customers from new channels compared to similar periods year-over-year (YoY). Yet, the market or your competitors might be moving at a much faster pace. And if that is the case, you should always be aware of it to maintain a competitive edge within the market. This presentation will guide you by gaining insights into your performance level within the industry to help you focus on further improvements and set more relevant goals. Market Analysis Done in Under 30 Minutes! Whether you’re crafting a thorough go-to-market strategy or reevaluating an existing business, market analysis is at the heart of any future scenario. It would help if you ran in-depth research, but you don’t always have to bury yourself in complex business and market models to understand the market landscape before choosing to enter it or diversify. During this workshop, you will uncover how it can take no more than an hour to estimate market size and composition, note the most visible trends, and outline the market segments to make your further work easier.

12:10 17:10 18:10 21:40

Unusual ways to scale up your SEO

Lukasz Zelezny / SEO.London

Are you tired of hearing the same old marketing tips? Do you want to learn how to create a better user experience for your clients as a part of SEO strategy? I will be talking about Search Experience and why it is so important in today’s world. I will cover few easy-to-implement techniques that can help move your business forward.  Actionable Takeaways: – What is a GAP research – How competitors can help you – How to utilize AI – and more

Ticket types

BEST

TICKET BALLOT

FREE

  • Sign up till March 30th to win one of 30 free tickets and get access to conference recordings
  • You also have a chance to win one of three $300 Amazon gift cards
BEST

LIVE STREAM

FREE

  • Access to conference live stream
  • Ask speakers some questions live
BEST

LIVE STREAM & RECORDINGS

$150

  • Access to conference live stream
  • Ask speakers some questions live
  • Access to all conference recordings

Partners

Headline Sponsor

Testimonials

The Digital Olympus conference was one of the best conferences I've attended so far, the speaker line-up was great. Alex and the whole team that organized it made the whole event more like a team meeting rather than a generic conference by allowing the audience to participate and engage with the speakers even beyond their speaking slot!

Nick Dimitriou

Moosend

I had a great networking time at the conference, 10/10! A lot of easy-going specialists that are glad to discuss marketing ideas or have a small talk about SEO, impatiently waiting for the next DO.

Kosta Bankovski

Netpeak Software

I really lack interesting SEO events in Wroclaw. Digital Olympus definitely filled this need with its high professional level. Great speakers with international experience and interesting topics! Can’t wait for the next edition.

Karol Soja

Vestigio 

Digital Olympus is one of the most interesting, yet underrated conference which was held in Poland. Great speakers, a lot of knowledge bombs, great networking - everything you realy need in terms of stepping up your digital marketing game. If you are planning your go-to events calendar for 2021 - Digital Olympus is A MUST for everybody.

Lukasz Rogala

SEO Consultant

Our previous editions

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

April, 2019 - Wroclaw, Poland

The team behind the Digital Olympus
Conference