The most effective ways of acquiring traffic: 40+ experts interviewed

The most effective ways of acquiring traffic: 40+ experts interviewed

Not so long ago, I was analyzing different sites to get some inspiration and new ideas on how to boost my client’s traffic. This is an arduous process that takes more than 10 long hours, requires tools like SimilarWeb, SEMrush, Ahrefs, BuzzSumo and many more. Sadly, there’s no guarantee you’ll discover something worth sharing, which means you have to get back to the basics and analyze again and again. Even writing about it is a little bit depressing, not to mention the fact that some of the tools that are critical to such analysis can be pricey (I suppose, I’m among the lucky ones.) Regardless of the occasional roadblocks I encounter, I find myself constantly willing to improve my work processes. If you can relate to that, then another great never-ending source of knowledge is the expert community.
Frankly, this post was birthed due to my exceptional laziness and slight procrastination, but something happened along the way, and it turned out to be a gem, thanks to the 40+ experts we interviewed.

As I was putting together this piece, I got carried away a bit. So, to simplify the way of navigating the strategies of acquiring traffic, I categorized this post based on what kind of information my respondents shared. By clicking on a specific category, you’ll be directed to a list of experts and their favorite strategies:

Content Marketing

James Svoboda

CEO - WebRanking

Create a solid content foundation strategy
I’m a strong believer in creating a Foundational Content Strategy for every website. We define Foundation Content as pages that are part of your main sales funnel and typically consist of Service and Category pages. Research for Foundation content typically consists of good old fashion keyword research for the desired segments to mine deeper sub-segments that fill out the content topics. This type of content is often considered boring and overlooked by many, making it a very underrated strategy.

Adam Connell

Founder - Blogging Wizard

Develop your content promotion checklist

We have a step-by-step content promotion checklist that we work through whenever we publish new content. Or update existing content.

But, traffic generation starts at the ideation phase. This includes selecting topics that have the possibility of driving traffic from organic search and involving influencers directly within the content creation process (quotes etc).

This initial phase is important. For example, if we don’t consider keyword research, it will limit the lifespan of the piece. When a piece of content is published, we promote it heavily. Some of the steps in our checklist include:

> Emailing to existing subscribers
> Social media posts across popular networks
> Submitting to niche social bookmarking sites
> Submitting to aggregators such as Flipboard/Scoop.it
> Leveraging platforms like Quuu
>Promote and Zest.is
> Running ads on Facebook and Pinterest
> Native advertising (Twitter/Pinterest, etc.)
> Emailing those mentioned in the post
> Tagging those mentioned on Twitter
> Reaching out to our contacts to help with promotion
> Additional outreach

Ilise Benun

Founder - Marketing Mentor

Unleash the power of guest blogging on your site
Guest content is the most effective tool. I know what my ideal clients (self-employed creative professionals) are struggling with and I know where they go looking for help. So I get my content in front of them in the form of guest blog posts, webinars, live stream Q&As, podcasts (guesting and hosting) and, best of all, speaking at live events (webinars and conferences).

Casie Gillette

Director of Online Marketing - KoMarketing

Build a monthly Content Calendar based on the most popular search terms

We have a monthly content calendar that is based on search terms, client feedback and industry news. The goal of our content is to drive potential and existing clients to our content and showcase our industry knowledge. That alone has been a huge traffic driver, and I think it’s because we are consistent and we write with purpose.

Kevin Indig

VP of SEO and Content - G2

Connect your articles to a sequence
You want to do your homework and research the most important keywords, topics, and questions of your space. But don’t stop there. Connect your articles to a sequence, as if you were publishing chapters of your book. Cover every important aspect of your space and make sure people always have a next article to read. Then you should repurpose your content to video, slide decks, ebooks, and audio. This body of content usually ranks much better because Google understands that you cover every aspect of a topic, and visitors stick around longer because there is so much to explore about a single topic.

Duane Brown

Founder & Head of Strategy - Take Some Risk

Dig Reddit to find the new content ideas
I think about what questions people have or what do clients keep asking me over and over again. Sometimes I look at specific subthreads in Reddit to see where people are struggling or having any issues. Then I look at creating content that goes beyond the basics. You won’t often find list type posts on our blog or posts that just scratch the surface. We try to go a level or two deeper.

Mary Hartman

Account Manager - Hanapin Marketing

Original industry researchers
We pride ourselves on developing industry-leading content that inspires and informs our fellow marketers, including our blog PPCHero.com and publishing industry surveys like The State of Paid Social 2018 and The State of PPC 2018. Our full resource library is located here.

Julia McCoy

CEO - Express Writers

Use long-form content to capture leads
Our #1 marketing technique for lead gen is long-form, comprehensive blog content. Consistent content creation for 7 years has earned us an audience of 3,000+ daily site visitors, 5-10 new clients a week. We strategize at the ideation stage to increase traffic. Our top strategy for more traffic includes creating content pieces around high-volume keywords (100+ or more monthly visitors). Once we’ve researched and found the right keyword, it’s all about creating high-quality, engaging content. We need to give people a big reason to click on *our* blog in search engine results, so we invest a lot into the creation stage.

JD Prater

Ads Evangelist - Quora

Create original researchers
My favorite two ways to generate traffic is to produce original research and using paid advertising to amplify it. In the world of content saturation and falling social shares, the big winners generating traffic are sites that have built a strong reputation for original, authoritative content. Secondly, to ensure the right people see your content, drive highly relevant traffic to your content using paid acquisition channels like search ads and social media ads.

Laura Hogan

Director - Jelly Bean

Answer your audience’s burning questions in your content
Blog content is so important in driving traffic. We actively try to answer questions with our content and then nurture users through a journey once they’re on the blog.

Chris Green

Head of Marketing - StrategiQ

Add real value to your content
Write about something good. I don’t mean the “just do good content” or “go searching for unicorns.” On countless clients (and my own websites) I’ve had the most success by ADDING REAL VALUE in content.

Not searching around a subject until I’ve found a niche that no-one else has (although that does work), but rather writing something detailed, in-depth, and genuinely helpful.

If I ever have to research a problem and have to cobble the answer together myself from other sources, that— for me— is a prime opportunity to add real value. Write a guide, go to town on it, capture some top-of-funnel traffic.

I’ve got my own blogs without any focused link building which is driving 0,000s of visits based on strong content which solves something. There is still an element of luck to this, I’m not Midas – no one is!

Increase your chances of success here by being active and keep challenging yourself, ask “am I adding value here with this content”?

Andrew Cock-Starkey

Founder - Optimisey SEO MeetUp

Educate and entertain your audience through content
This may sound a bit trite— and I hate when Google use lines like this but— ‘make useful content’.

That’s always where I start. If your content isn’t useful to your target audience, why would they come to your site anyway?

You don’t have to rival Shakespeare or invent a new iPhone, but you do need to know who your audience is, what they want and how you can ‘be the best answer’ to what they’re after.

And ‘useful’ is a broad term too. Useful doesn’t have to mean practical ‘how to’ videos. Sites like Buzzfeed get tonnes of traffic just by being a fun distraction from the daily grind, which is just what their audience wants.

Solve your audience’s problems. Engage with them. Help them. Entertain them.

And be patient. Rome wasn’t built in a day.

Jacob Simkovich

Director of Marketing - Primis

Quality Content Means Quality Traffic

Create quality content. If you have insightful, unique and relevant content, then the traffic will follow.

Luckily for us at SimilarWeb, we have a team of expert analysts doing our research (insightful), who have full access and tons of experience with our platform (unique), and are capable of creating content across a variety of use cases and industries (relevant).

Content (Insightful + Unique + Relevant) = Quality Traffic

Marcus Svensson

Head of Growth - Albacross

Opening your blog to guest posting

There are many strategies and techniques that you can incorporate to drive traffic to your website. One of such strategies is opening your blog to guest posting. Guest posting has always been a great and reliable way of increasing reach, building community and branding. Allowing guest posting on your blog means keeping your blog alive, more traffic, a constant flow of high-quality content, and more. Besides, if the guest posts are hosted on your platform, then you are assured of establishing credibility among your readers since multi-author blogs are considered to be more authoritative.

Justin Champion

Principal II Inbound Professor - Hubspot

Dig around in your analytics and look for trends that led to a sale.

For example, is there a specific blog post or guide on your website that people read before becoming a customer? If so, then consider experimenting with this content and make it easier to find. This could be adding a call-to-action on your homepage or including the resource in a welcome email to people who sign up for your email newsletter (if you have one). 

Jeilan Devanesan

Content Manager - Venngage

Mile Zivkovic

Backlinks for your page are a major ranking factor in Google’s eyes

Creating content that’s likely to be shared and linked back to is one way drive traffic to your site for specific keywords. Long-form infographics are still highly popular, engaging forms of content that can be SEO-optimized and help you rank for specific terms. Since they’re so attractive, informative and engaging, it’s much easier to promote them as well. High authority, high-traffic sites are way more likely to refer to them, feature them or syndicate them, too. If you want to drive traffic to your site, increase sign ups and get people to start using your products, create SEO-optimized visual content that sites would actually want to link back to!

Josh Gallant

Digital Strategist - Foundation Marketing

Study your competitors to find content opportunities
 
If you’re trying to find content ideas that can drive meaningful traffic for you, one of the best places to start is your competitors. This can be business competitors or search competitors—as long as they’re creating content on similar topics to your own. Use a tool like Ahrefs to see which pages & posts on their site are driving the most organic traffic, then compare that list to the pages that have the most backlinks. All you’re trying to find is high-traffic pages that have little (or zero) backlinks. If they’re able to rank & drive high levels of traffic from that topic without needing a ton of links, you can do the exact same thing (and when you do build a few links, you’ll be able to leapfrog them in the search results).

Michael Bibla

Content Strategist - Atomic Reach

Create Downloadable Assets to Kick Off Your Next Inbound Marketing Campaign

The days of NOT complementing your content with a toolkit, worksheet, template, checklist, etc are behind us. Marketers want to work with brands who solve problems. If your content does not educate, inform AND help solve the problem they were looking to solve, you will struggle to build an engaged audience.

Stephen Jeske

Content Strategist - MarketMuse

Develop an effective content strategy

Content is a battlefield where the competition is stiff. No matter what vertical you’re in,
there’s probably at least one site that’s optimized for search.

That’s why a well-conceived content strategy is fundamental to driving traffic. 

The average content plan starts off with a main topic accompanied by content based on keyword variants, user intent, questions and superlatives. While that’s a great start, these days it’s not enough. Unless you’re starting with a fresh site, everyone has existing content which they can leverage. For this to work, your plan needs to account for the entire cluster including related topics that align it with the domain’s content ecosystem. 

Take a look at How to Build A Content Plan (With Topic Cluster Examples) for some concrete ways of accomplishing this. Your goal is to become the ultimate resource for one highly specific topic. Rinse and repeat with another related high-level topic. Keep going until you become the Goliath of your industry.

Chintan Zalani

Founder - Elite Content Marketer

For generating short-term revenue, you need *targeted* traffic

So talk to your customers and find out their burning questions. Then, map them to relevant keywords through keyword research (they will likely be long-tail keywords). Even if these keywords have a low search volume they will convert well. Plus they will likely be lower competition.

So target these keywords on your editorial calendar. When you publish content as per your schedule, distribute every content piece in communities and platforms where your target audience hangs out.

William Comcowich

CEO - Glean.info

Social media listening can identify valuable sales opportunities

Monitoring social media for mentions of your brand, types of products you offer, competitors’ and their products, can reveal conversations that sales people can politely enter. If someone complains about a competitor’s product, your company’s representatives can introduce your product. Offer customers free resources that helps solves their problems, such as how-to articles, checklists, and informative blog posts. Also, be sure to promptly respond to negative comments about your products to keep current customers as well as improve products.

Akshatha Kamath

Head of Content Marketing - MoEngage

Video Content Marketing to Drive Growth

Videos are great as top-of-the-funnel assets. Depending on your marketing goals and audience, weave in videos into your content mix. Create a pipeline, focus on the quality of the videos, and most importantly, have a story to tell. Repurpose videos and articles from one to the other. For example, pick your top performing blogs and create quick video snippets out of them. Similarly, convert your most popular videos into blogs. Typically, your YouTube audience might be different from your blog audience. So, with this repurpose strategy, you’re taking this great piece of content that you’ve created and reached another set of users who might find this helpful. You can also embed the repurposed video within the article. So users on the blog who do not want to spend time reading the entire article can consume the video content. This will help you increase the average time-on-page for your blogs and also their SEO value.

Videos are the highest consumed content format today. On social media alone, videos can help you reach as much as 300% more users and drive up to 150% more engagement.

Nicole Mathura

Digital Marketing Manager - AC Marketing Caribbean

Content is the magic word for ROI

Content marketing, undoubtedly. Particularly for B2B, strategic use of your email marketing database or blogging capabilities, for example, can position your company as a maven with your audience. Use the audience data at your disposal and tailor the content to speak directly to their needs. It’s simple and cost-effective and can give you an edge from personalization and conversational perspectives.

Venchito Tampon

Marketing Director & Co-Founder - SharpRocket

Create a comprehensive guide for a linkable audience in your market (e.g. Guide to Properly Dispose of Your Mattress – targeted to eco-friendly enthusiasts).

Then discover resource pages that list down references and resources on disposal. Pitch emails to them that introduce your guide as valuable content to their pages, or point out broken links on their pages and share your guide as a replacement to one of their defunct links.

You can acquire referral traffic from those resource pages, as visitors may see the link to your content highly relevant to what they’re looking for.

Chloe West

Content Manager - Visme

Focus on long-form content

Creating long-form content that is relevant to your business and answers the questions of your audience is the number one way to generate traffic to your website and increase short-term revenue. While so many businesses are publishing shorter blog posts simply to refresh their website for SEO purposes, that type of content isn’t going to rank on the first page.

Instead, content marketers need to be focusing on creating longer blog articles that do a deep dive into a topic, rather than just covering the surface. Writing content that includes necessary focus keywords, delves into an entire conversation, and provides actionable and useful information is key.

Not only that, but your long-form content needs to include engaging visuals to increase the amount of time readers spend on your posts. Once you have this quality, long-form content, you’re able to widely distribute it amongst your audience via social media, email marketing, and more. The visuals you publish alongside your blog makes this distribution that much easier, while also increasing the chances your audience will also share your content.

Georgi Todorov

Founder - DigitalNovas

Create Content That Outranks Your Competitor’s Content

I’d like to share with you a method that I use to get organic traffic. Let me break it step by step.

1) Find competitors sites with lower domain authority. And put them in a list.
2) Check their organic traffic in Ahrefs or SEMrush. Some of those sites will rank for large and medium volume keywords that are relevant to your business. Pull out those keywords.
3) Create content for those keywords. First study the pages that rank on 1st page and try to create better content than them!
4) Post the page. Probably, you’ll rank for that keyword without keywords. Wait a few months, and then if you’re ranking on page 2 or 3 – build a couple of backlinks.

Alex Chris

Digital Marketing Manager - Reliablesoft

Don’t trust keyword research tools for low volume keywords

Most marketers depend on keyword research tools to find new keywords to target but it’s a fact that most tools get it wrong (when it comes to low volume keywords). As a result, marketers ignore them because it does not worth the effort.
What you can do? Go to Google and start typing your ‘low volume keyword’, if Google suggests finds a ‘perfect match’, then there is definitely search volume for that keyword and an easy win for you.
Write a great post around that keyword and hit the publish button. Not only your post will rank faster but the actual traffic will be more than what the tools are predicting.

Sujan Patel

Co-founder - Mailshake & Ramp Ventures

Reference Industry Influencers in Your Content
 
Referencing influencers in your content achieves three things which in turn will generate more traffic to your website. 
1. Quoting an influencer backs up and adds credibility to your own arguments and improves the content.
2. It gives you a reason to reach out to them and let them know about the content.
3. It boosts the odds they will share it, which is vital to driving traffic and growing your blog’s following.

Maros Kortis

Head of Marketing - Mangools

What we learned at Mangools when working on our blog is that long-form content that provides answers to complex answers is the best way to go. We had a lot of posts about 1,000 words long in the past. One day, we had this idea of creating an ultimate SEO guide for beginners that would guide every beginner to do SEO on their own. In-depth, well-optimized blog posts that are easy to understand and written in the right tone of voice bring us thousands of organic traffic. It also makes easier to acquire backlinks and referral traffic. And suddenly, your piece of monumental content is at the top of the 1st SERP.
 

Miles Anthony Smith

Director of Digital & SEO/Content Marketing - Imaginasium

4 steps to generate new traffic and leads, month-after-month, year-after-year
 
For most companies, the siren song’s promise of content marketing falls flat as either people realize how time-intensive it is to continuously create new and maintain existing content, or they just don’t see the tangible results they want in new traffic, leads, or email subscribers. Following our 4-step content marketing strategy process, solely focused on creating evergreen content is the key to getting new traffic consistently over time.
  1. Validating your topic ideas using keyword research (a paid tool like SEMRush or Ahrefs) to identify primary and secondary targeted keywords for your articles.
  2. Curating longform content from articles that are ranking on the first page of Google into a “best of” post that is better than all others ranking highly.
  3. Hypertargeted influencer email outreach to jumpstart quality backlinks to those who have linked to highly ranking articles before for your targeted primary keyword phrase.
  4. Turning that traffic into email subscriber leads and sending them a 5-10 email series to warm them up to your product or service by primarily sending them more content.

Sameer Panjwani

CEO - Mondovo

Branding via Content Marketing is Key

I believe the most effective way of acquiring traffic is also the hardest way and that is to build a brand around what you do. When you have a brand, people come to you directly or they search for you. People have started going to Amazon directly to search for products and this contrasts the default behavior a few years back, which was to Google your product searches. That’s because of the brand Amazon has built for itself. Having a brand will get you free direct traffic as well as word-of-mouth or referral traffic. Nothing beats those forms of traffic.

To build a brand, you would leverage all the mediums you have available online. The first thing is to ensure you’re offering something of value. Then using that as the core strategy, you would build your brand using various forms of content. Your written content would be optimized for search engines (SEO) and re-purposed for the various social platforms (Social Media Marketing). Your videos would be distributed on YouTube and other social channels. You’d then market all your published content assets through effective paid advertising and retargeting.

In simple terms, you should consistently push content out there and while doing so, to think about all the content you publish as part of a branding exercise. Then when that practice has been established, it’s imperative to go about marketing that content to build an audience. After that, it’s about rinsing and repeating.

Matt Janaway

CEO - Marketing Labs

Here are my steps to building strong content foundations to acquire traffic:

1. Conduct informational search queries based on keyword research.
2. Write detailed post based on your keyword research and ideas. Try to make the content match the intent of what people are searching for in Google and answer their queries.
3. Share on social media platforms, and tag anybody you might have mentioned in the post.
4. Outreach to influencers to share the article.
5. Content syndication on platforms like Medium.com, Quora, LinkedIn and so on.

This way, you can rank for long tail keywords as well as for informational search queries which dominate how people search the web.

Lesley Vos

Content Strategist - Bid4Papers

Organize your blog content in clusters

Since top-notch and SEO-friendly content doesn’t guarantee traffic, high rankings, and conversion anymore, it’s time to nail the strategy all marketers have known for a few years but hardly used on a regular basis. Topic clusters enjoy a new lease on life now.

As I’ve already described it in my guest post for Inbound, this particular tactic helped the persuasive essay article at Bid4Papers’ blog skyrocket the organic traffic by 30% (after a month since the cluster’s publishing), and it keeps growing. Natural backlinks growth takes place too, giving us extra traffic as well.

So when done right, topic clusters allow gaining traffic for both highly-focused keywords and those long-tailed and with smaller search volumes. It’s a chance to improve your overall content marketing results and win more credibility in the eyes of both users and search engines.

SEO

Luke Monaghan

Senior Account Manager - Fetch

Bucket search terms by theme
We also have a section of our checklist devoted to content repurposing (Slideshare, etc.) This is extremely important to ensure we get as much mileage as we can from everything we publish.

– When it comes to traffic, while quantity is a principal aim, it’s the quality I like to focus on. A lot of the traffic I generate is built from a foundation of extensive keyword research, really understanding what consumers are searching for relating to the product I’m marketing.

– With keyword research, I bucket terms by theme, creating content around the themes I’ve identified, building in co-occurrences and synonyms.

– Building targeted content is great but ensuring it’s discoverable by crawlers is critical when looking to benefit from it. Ensure you’re making it as easy as possible for crawlers to find your content— resolve broken links, reduce redirects, optimize page load, don’t rely on JavaScript to load the content.

Helvis Smoteks

Founder and CEO - Market Me Good

Find a searchable topic that hasn’t yet been covered
The key to never paying for traffic is KEYWORD RESEARCH.
I find queries that people are looking for, but nobody has written an in-depth guide (2 000+ words).
That’s all!
If you do stellar keyword research and write an awesome post, you won’t have to worry about the traffic. People will find your posts.
It sounds simple, right? That’s because it is.
To rank articles easily on Google, you have to find a topic that has less than 20 million results on Google and make sure that other high authority websites are not on the first page. If you can find such topics, your post will bring Free traffic.

Benjamin Beck

Founder - Online Stampede

‘S’ is For Strategy
My favorite way to drive sustainable and profitable traffic to a website it through a simple blog content strategy.

1) Find out what keywords are most valuable to the company.

The easiest way to do this is through PPC ads.

2) Make sure priority pages are optimized for keywords that convert.

These are service or product pages where the company make its money.

An example term for a priority page would be “Car Accident Attorney Denver” for a lawyer who focuses on these types of cases in Denver.

3) Make content that aligns with priority pages.

Priority pages are, well the priority for companies, but they are usually very competitive and can take a lot of work to rank.

The next step is to create content to capture potential clients while they are looking for answers. These terms usually have more demand and less competition that can rank more easily.

Blog content ideas for a Denver lawyer could be:
– Cost of a car accident attorney in Denver?
– When to hire a car accident attorney?

Following this simple strategy can turn your blog into a traffic powerhouse to help grow your business.

Sune Eghjort Schulze

SEO specialist - Accuranker

Put SEO First
I always put an SEO strategy first. I don’t just start with keyword research. You need to know what is/are the goal(s) of acquiring traffic. What is the purpose of the site? What do you want the users to do when they enter the site? It’s not about the quantity of the traffic; it’s about the quality of it. Relevant traffic is the key.

Aljaz Fajmut

Founder - Nightwatch.io

Build a solid SEO strategy
One of the most effective ways to acquire traffic is, without doubt, building a solid SEO strategy. A huge chunk of the traffic still comes from the search engines, therefore, optimizing your website and your content should be a priority. Apart from the basic SEO practices, it is crucial to thoroughly understand the audience we are addressing and plan accordingly to their needs.

Performing extensive keywords research, writing about your niche-specific topics and acquiring backlinks from similar websites, which can direct the traffic to you, is a sure way to boost your websites’ visits. Of course, this all comes along with understanding the mechanics behind your SEO efforts, as well as tracking and monitoring your SEO performance, and adjusting your strategy accordingly.

Lastly, a solid SEO strategy can’t be missing link-building in the form of the blogger outreach, specifically, guest posting. This does not only help you earn some extra trust credits from Google, but also builds long-lasting relationships with bloggers who can send traffic to your website.

Ivan Palii

Marketing Manager - Sitechecker.pro

Research the competitors’ SEO history

I love this quote by Peter Drucker: “There is nothing so useless as doing efficiently that which should not be done at all.”

Before launching a website, spend time researching the SEO growth history of competitors in your niche. This tip may sound obvious at first, but I mean really deep research. Not all backlinks will yield a positive result. Researching competitors will help you detect the most valuable backlinks faster.

I noticed that many business owners don’t like to learn from their competition. They are either afraid or believe that their business is unique. However, the truth is that most businesses are very similar. To ensure success, you should follow these two simple steps:
Explore what works for your competitors and implement it in your own business. This will encourage growth much more quickly.
Identify what your business does better than your competitors and focus on this aspect. It should be something that users love and cannot be emulated easily.
In case you want to learn more, you can read an in-depth post about how to use the data from Ahrefs Backlink Checker correctly.

Martin Khan

Head of Marketing - Morningscore.io

SEO is just another marketing channel and it has to bring in sales just like any other one

You shouldn’t do SEO just for the sake of doing it or because your competition is trying it out. There has to be a purpose behind all that – which most often turns out to be getting more sales.

However, to increase sales, you also need to focus on the commercial side of SEO – meaning you need to optimize your products and catalogs. This is especially true for companies that do not have large budgets and are not working with large amounts of traffic.

Why? Because as much as you like writing blog posts, digging deep in your favorite SEO tools or finding new keywords the people who end up on them are not necessarily ready to buy.

In other words, they are Top-Of-Funnel (or cold) visitors who need a stimulus to continue engaging with your brand/website before purchasing.

And if you don’t get SEO right, many of the leads you gain from both SEO and all other sources will end up at your competitor’s doorstep.

Ashwin Ramesh

CEO - Synup

For local businesses that are looking to acquire more traffic in a short period of time, having an optimized local SEO presence needs to be on top of their to-do list.

Link-building and generic SEO are generally time-consuming, and even though SEO is a marathon and not a race, there are some things that fetch you quicker results over others.

  1. Getting your business listed on all major search engines and directories to make sure you’re found when people are looking for you online.
  2. Regularly writing content that is focused on a high-volume industry keyword that you simply must rank for.

Stewart Dunlop

CEO - Linkbuilder

Reverse engineer successful competitors to get in the right mindset

I like to reverse engineer what successful competitors are already doing. Whether that’s the pages or products that are generating revenue for them or taking inspiration from their page designs to help influence conversion rate optimization.

It’s a simple strategy for short-term revenue growth since you’re getting in the mindset of a fellow company that’s already achieved success.

With specific regards to online traffic, tools like Ahrefs & SEMRush allow you to see what competitors are doing from both a paid perspective and a search perspective at the click of a button. We can see how they’re setting up advertising funnels, and we can see what keywords they’re ranking for, and how they set up pages in order to rank for those keywords.

Jeff Previte

Content Manager - Bluleadz

Run an SEO Website Audit

The best quick win for boosting brand visibility that you can practically do overnight is improving your site’s health. We performed a series of website crawls using the Ahrefs Site Audit tool to identify critical errors negatively impacting our SEO.

For example, we found links to broken pages, redirects, slow page speeds, duplicate content, and various technical SEO problems. After running a series of weekly crawls over the course of one month and making updates based on those results, we improved our site health from a score of 71% to 99%. This site health boost also improved our domain rating (DR), which helps us earn more high-quality backlinks. Over the course of time, this makes a big impact on our ranking potential. The more exposure we earn, the more leads we can generate for revenue opportunities.

David Farkas

Founder & CEO - The Upper Ranks

I’m a big advocate of taking the SEO route 

Pay to play (aka PPC) is great at generating quick traffic but unfortunately, that traffic is short-lived and it doesn’t have staying power. The second you stop paying, that traffic is gone. 

SEO, on the other hand, is a sustainable approach that is cost-effective in the long run. 

So, if you’re just getting started and looking for a quick SEO boost here are a few tips:

1) Pop your site into GTmetrix to see if there are any performance issues that need to be addressed. 
2) Make a list of 10 target keywords that aren’t overly competitive and designate one page of your site for each keyword.
3) Optimize the meta title, description, and on-page content so that they are all in sync for each pages’ chosen ‘focus keyword’.
4) Build internal links, wherever it fits naturally on your site, to each optimized page, using the focus keyword as the anchor text.
4) Now, build as many relevant external links as you can!

Aazar Ali Shad

Head of Growth - Userpilot

I have recently discovered this and getting good quality leads from this strategy. It’s based on SEO.

The pre-requisites are to know what differentiates you and being comfortable about talking about your competitors. We’ve created “alternative blogs” and ” (competitors name) competitors” blog. We started getting highly qualified leads. Moreover, I also add our website on the first 5-10 results of SEO such as G20, Capterra, and Alternative.to.  We’re growing faster than we could imagine. I’d suggest using this strategy as soon as possible. Here are some examples of walkme alternatives and walkme competitorsappcues alternatives. Protip, try to be honest and focus on the reader’s problem to solve it.

Mateusz Łabiński

Senior SEO Specialist - Artefakt

Improve page ranking for long tail keyword phrases, that already rank well

If we are talking about fast traffic acquisition, we should focus on the long tail. A good method is a global analysis of impressions based on Google Search Console data. This data can be extracted using a Chrome plugin (Search Analytics for Sheets) or Google Data Studio. For large websites, each article, category, or product may rank for the vast number of keywords of which many are the long tail that we would never come up with. Often, they are easy to rank, and even though the corresponding landing pages are not optimized, they have positions in TOP 30. Implementing basic optimization for all important pages will get these long tail phrases to TOP 10 really quickly. For more difficult ones, we can add them to the title. For those with medium difficulty, a new paragraph would be enough. And for those really easy ones, we can just mention them once or twice. Of course, few new long tail phrases on TOP 10 won’t make a difference, but in scale of the whole website and hundreds of those phrases, the impact on traffic can be astonishing. And precisely due to the scale, Google Search Console is not enough. We have to use data processing tools like those mentioned earlier.

 

Joe Williams

CEO - Tribe SEO

Take advantage of Google Search Console Performance data.

It’s easy to forget or overlook Google’s GSC Performance Report. It’s Google’s way of showing you which pages will benefit most from some extra optimization. It couldn’t be clearer. If you have pages that rank on the first or second page for important keywords, you should focus on these first.

Here are four optimisation tips to consider:

1. Add better keyword placement: review the keywords Google highlights for your ranking landing pages and weave them into important on-page elements like title tags, headings and body text.

2. Improve click-through rate: if you want more clicks, you need to make sure your title tags and meta descriptions are compelling. Are they enticing enough and do they stand out from the crowd?

3. Reduce click-back rate: once users click-through to your listing you want them to stick around and not pogo stick back to the search results. You can do this by understanding the keyword intent for the searcher and providing the answers they are looking for. This will increase the dwell time on your webpages, reduce the bounce rate and also reduce the click-back rate. As well as retaining visitors on your website longer, you may get a ranking boost too.

4. Ping a few links to key pages: if you have important pages ranking but not highly enough and you’ve covered the above three points above, your pages may be lacking in PageRank. You can overcome this by first increasing internal links to the pages identified, and more importantly increasing backlinks to them too. The latter will significantly increase the chance of pushing the needle further into the green area that results in the all-important top three positions.

Anna Fox

Founder - Hirebloggers

Really work on your on-page content, whether it’s an article or a product / video description. One of the biggest surprises for me this year was the concept of semantic SEO, that is (basically speaking) building your content the way it includes related concepts and topics. Semantic SEO is what Google uses to map its index and better understand the relationships between topics and entities.
 
I use the tool called Text Optimizer when I create new content: Simply run your target query through the tool and it will suggest related terms based on its semantic analysis of Google’s search result pages. You can add those concepts to your bucket and then implement in your content. You don’t have to force it or include everything the tool suggests. Your choice should be based on your editorial judgement. 
 
The tool helps in content research (getting a broader perspective of your topic), as well as intent optimization (what is it your target audience and Google expect to find on your page?). I have been able to double my organic traffic since I started using Text Optimizer consistently (without any added effort spent on link building)

Robb Fahrion

Partner - Flying V Group

Businesses can acquire traffic in a variety of different ways, but the best way to acquire traffic is via search engine optimization strategies. The reason we at Flying V Group prefer SEO over all other traffic acquisition strategies (paid advertising on Google Ads, Facebook Ads, social media marketing, etc.) is that efforts put into an SEO strategy pay dividends over the long term. 
 
Investments made into SEO strategies in month one will pay dividends much further down the road. Not only that, but SEO has the exponential growth factor behind it meaning that if we can increase traffic by 10% month-over-month-over-month, then we start to get into some large traffic numbers when traffic compounds. On the flip side, if you are acquiring $10,000 worth of traffic via paid channels, you will need to spend $10,000 every month down the road in which you want to acquire similar traffic numbers. 
 
With SEO, there are a few effective ways to help generate more organic traffic and growth via search engine covered below:
  1. Dialing in the technical SEO configuration of a company’s website (updating copy, meta data, tags, sitemaps, etc.).
  2. Build out of original content pages on the site that answer potential customer questions.
  3. Off-site promotion of the site pages via social media channels. 
  4. Directory submissions on local informational and review sites. 
  5. Link acquisition via strategic partnerships and content sharing.
  6. And many more!
Overall, investing in a flawless SEO strategy to acquire traffic is one of the best investments you can make into your company’s long term success online!

Mile Zivkovic

Content Marketing Manager - Chanty

The most effective way to acquire traffic is through SEO, but not just any SEO hack.

Using a tool such as Ahrefs, focus on long-tail keywords. These will have very little volume (100-1000 monthly searches) but they will have high search intent. For example, someone searching for “best email marketing software for real estate companies” is looking for a specific answer and they are more likely to click through to your website than someone searching for “email marketing software”. The bottom line: optimize for keywords with low volume and high chances of answering exactly what the visitor is searching for.

Eli Schwartz

Growth Advisor - Elischwartz.co

I believe SEO is the best channel to generate traffic since its the LEAST contingent on the whims of another company. Yes, you can argue that Google will change the algorithm, but how many sites that follow the rules of not spamming Google have ever seen their traffic vaporize overnight. When it comes to social media, people have limited bandwidth and they are being hammered by updates from many companies all at the same time. Paid traffic in my opinion goes to the bottom of the stack as all a company is doing is renting space. As soon as the budgets dry up or traffic gets more expensive they will face a traffic crunch. Direct and referral are amazing but are hard to predict and control. A slow and steady SEO process that is founded on a solid architecture and content strategy will pay off for many years to come.

Ash Salleh

SEO Director - Campaign Monitor

To drive organic traffic, we continuously produce quality and SEO-optimized content. In the past months, we’ve also expanded blog topics that can drive interest and from our audience.

One strategy is to look into competitors’ successful pages or articles. With SEO tools like SEMRush or AHrefs, we discover the keywords they’re ranking for and the kind of backlinks these pages have. The skyscraper technique can be used to create content with newer data, better images, and targeted keywords. Promote this post to relevant quality websites so that it may reach the right audience you want to visit your site.

Valentin Boulan

Director of SEO - All Things Hair

Bird-eye view

Gerry White

Founder - TakeItOffline.co.uk

4 ‘Ps’ of marketing place and product
In 2018, our team at digital marketing almost has to take a step back; it isn’t as much about tricks and hacks, while some work, it is fundamentally about two of the four P’s of marketing– Place and Product. You need to be where your audience wants you to be and your product needs to really stand out. Increasingly, businesses are finding that pay-to-play is the way forward, and while as an old-school organic guy, I know that the same techniques work across all channels— understanding your audience and having a product or service shown to be better. As a marketing guy, the key part is showing this element to users through the channel best suited to the users (social, search or another).

Critically, having the best product means your users will return, which in this pay-to-play world typically means they will be cheaper than new users.

Gianpaolo Lorusso

Founder - ADworld Experience

Identify your ideal visitors
If you want to do serious business online, you have to ask yourself: Who are my ideal visitors?
Then, what may interest them? And finally, how can I deliver that?
Ask to these question correctly, and the traffic will come.

Phoebe Fasulo

Associate Director of SEO - Eduvantis

Start with making sense of data
I drive organic traffic to a website by looking at the whole picture, traditional marketing to paid digital to organic and social media.

1. I think one of the most impactful things you can do to drive traffic is to align the content you’re providing with what and how your users are looking for it. The key idea here is user intent.
2. I also believe that any strategy whether offline or online should be rooted in data.
3. Ensure that your content/website is properly optimized for search, meaning everything from the structure of your website to on-page content is buttoned up.

Kayla Hammersmith

Manager of Copywriting & Content Strategy - Perfect Search

Keep a balance between organic and paid channels
There are so many strategies you can employ when trying to drive more traffic to your site. It’s about striking a balance between paid and organic strategies. For us, we use paid search, display, remarketing, and paid social ads to try to drive more targeted traffic to our site. We also put an emphasis on organic and referral traffic as well. For organic strategies, we sign up for directories and optimize our profiles, respond to Quora questions with natural and relevant links back to our blog, and use HARO (Help a Reporter Out) to try and get free backlinks to our site.

Ryan Caracciolo

Founder and President - Striventa

Customer Empathy

Let’s get real… your business impacts real people, with real problems, that NEED real solutions. When was the last time you talked to your customers in-depth about their experience beyond asking for a 5 star review? Have you ever tried to walk a mile in their shoes outside of how they’ve interacted with your business? Your customers are your ultimate source of insight into how you are helping solve their problems and why they do business with you or your company. Even if it isn’t built on repeat business, I can guarantee you that every organization has a level of referrals that helps them grow. By truly understanding your customers on all levels, you can then position your business to have short term revenue growth with easy wins, while attracting and converting more of your ideal customers in the long term.

Phil Forbes

Marketing Specialist - Packhelp

My best advice around short-term wins has nothing to do with marketing, but rather about you, personally.
 
I’ve always been about the long-game. I’m happy to write content and let it sit for months while Google picks keywords out of it. 
 
Short-term revenue growth doesn’t mesh well with a ‘stroll in at 9, knock off at 5’ attitude. If you or your boss want these short term wins, you need to be prepared to live and breathe your product, company, and the way you market it for however long you define ‘short term’. These wins are bigger and better when you and your team are hungry and willing to start earlier than sunrise and finish later than sundown. 

Tadeusz Szewczyk

Content Marketer - Namecheap

When you ask what my number one piece of advice for generating short-term revenue growth is it’s important to note that revenue is a very specific metric. Without additional context revenue alone can be also misleading.

For example your revenue may grow from one million to two million literally overnight but at the same time you may lose money because the cost may be higher than the revenue. Focusing just on revenue and the short term may be risky.

That said short term revenue growth is very good for experimenting and that’s what is also advisable. You can increase short term revenue pretty easily by manipulating the pricing structure of your product or service.
One of the obvious ways to adjust pricing are discounts.

Large online stores tend to call it a “sale” but you can also introduce many different kinds of discounts in case your product is not seasonal. Coupons are another similar option.

Other types of campaigns like “buy one get one free” or “pay one and we’re donate some
amount” also offer exceptional incentives.

Even the sheer pricing structure can be adapted. Some people prefer one time fees, others rather can afford regular ones. Some people prefer to buy very specific items others rather want an “all you can eat” pricing.

At EasyWP we experiment with the pricing and discounts all the time. We offer monthly and yearly plans. We have three types of packages by default but you can approach us as well when you have more specific needs. There are sometimes even bundles with other Namecheap products. That way we can reach various types of customers as everybody gets a chance to pay the way they prefer sooner or later.

Andreea Popa

Marketing Manager - Search Scientists

Put a face on your business

How many times did you go in and ate in an empty restaurant? Not too many times, for sure.

Even if they’re complete strangers to you, a room full of people gives you a sense of trust about a particular place. Because humans will always seek for other humans.

So what makes you think your business should be depersonalized? One of the most powerful revenue growth strategies is to put a face (or more faces) on your business. Think about Tim Ferriss, Gary Vaynerchuk or Neil Patel, who don’t shy away from the spotlight. Because this is a strategy that will show its effects quickly and which can bring you long-term benefits if you are consistent with it.

A real person telling the story of your brand will be dozens of times more relatable to people (aka potential buyers) than a stock-riddled, faceless video.

If you’re the business owner, that face can be yours. Or you can just encourage your team members to spread their love for the company and engage in conversations with the community.

This way you’ll be able to interact on a personal level with both your current and potential clients in exactly the places they’re spending their time in  – on LinkedIn, on Reddit, on Quora, social media or at offline events. You can publish content as yourself, reply to comments and questions and reach out to new people.

Business is changing and it’s becoming more personal. In the end, we are more likely to buy from people who pay more attention to us.

Amit Raj

Founder - Amitdigitalmarketing.com

Hybrid PR/Link building tactics by reaching out to very specific journalists

This won’t come with ease, and not every link you build will be at this level, but if you can get it right – you’ll benefit both in terms of traffic and link equity.

All this really involves, is finding high authority/high traffic sites which are perfectly in line with your brands/products’ target audience , and reach out to journalists who have written about either the same topic, or something that is logically relevant enough. Don’t use a cookie cutter email – use a super personalized email written specifically for THEM.

Key to getting their attention, is to have an angle which appeals to them and is truly worth writing about. Maybe its something very controversial…  or something very exclusive. Something very charitable. Or just really really weird and funny!

Then even if it involves having to get on the phone and answer some questions or someone going round in-person for an interview, just get it done.

Features like these don’t come every day – but when you DO build them, you may feel the effects of them for months to years down the line. We managed to build a dofollow link on a major male lifestyle publication for one client (which by itself was a major link to have). However, it was so well received, it got over 5,000 social media shares and eventually was featured by 4 other major UK publications and some of those publications linked to the client as well. Not bad considering all it took was a handful of emails to one journalist and a specific  employee answering their questions over the phone.

Note: in some cases you may not get a straight up link. At the very least get a brand mention, its thought a brand mention alone may still be beneficial from an SEO perspective. If not now, then at least in the future it could be. And you can always do some link reclamation later. (hint: ask someone else at the publication, like the editor.)

Andriy Haydash

Founder - PROGMATIQ

Acquiring traffic in 2019 may not be an easy task. To answer this question I’d do the following steps:

1. Research your market and audience and see where they look for your services or articles. For some – it might be Google, for others, it might be Pinterest or Facebook.
Whatever it is – find the best channels that have the most amounts of traffic.

2. Analyze your competition and exclude very competitive channels. Let’s say your competition is getting a lot of traffic from Google, but your niche is very competitive. 
You might be better of using Pinterest to create beautiful images and drive traffic back to your website. Or maybe answering quora questions is a good way to go.
You have to be realistic about this approach to really get results.

3. Your website should have Google Analytics installed. Analyze your traffic sources weekly and monthly to see which channels are working and which aren’t.
Focus most of your efforts on the channels that are working the best and that are bringing you great results.

There are multiple ways to generate traffic for free – you just have to be smart and strategic

Chris Makara

Digital Marketing Strategist - Chrismakara.com

Leverage other people’s captive audiences. This can primarily be done through partnering with other sites who share a similar audience that you want to reach.
 
Best of all there are a number of ways you can leverage someone else’s audience. For example,
  • Holding a webinar
  • Guest posting
  • Having the site you are partnering with email their audience on your behalf
  • Obtaining backlinks on their high trafficked pages
  • Teaming up to do industry research that appeals to their audience
  • Social media shout outs on their social accounts

Community Management

Natasha Woodford

Director of Recruitment - ClockworkTalent

Build your own community
Our top tip for generating traffic has to be— get involved with your online community! We regularly share guest blogs written by well-known digital industry names or include quotes in our content from much-admired industry experts. Not only does the name recognition boost clockwork Talent’s authority and traffic, but when we promote this content on social media, we’re able to create a buzz around each of the featured experts encouraging them to share our content to their own audience as well.

People appreciate being asked to guest blog, and they’re usually likely to ask for the favor back in return. If you ensure they include a link, you’ve opened up a whole new audience for your website!

Andrew Nicoletta

Account Manager - Grow & Convert

Promote your content on established communities
Community-driven content promotion! Feel free to pull anything from this detailed post on the subject.

Nichole Elizabeth DeMeré

B2B SaaS Consultant

Promote your content across various communities
1. Share content on communities: Zest.is, GrowthHackers.com, ProductHunt.com (Product Hunt accepts e-books), Facebook groups such as SaaS Growth Hacks and Startup Product Launches
2. Use distribution tools – Quuu.co (paid)
3. Share content on social media – Twitter, Facebook, LinkedIn
4. Answer Quora questions with backlinks
5. Run workshops, webinars, podcasts, etc.
6. Ask startup friends to share your content on their social media profiles via your personal Slack group
7. Include content in Sunday Brunch (my newsletter)
8. Promote content in other newsletters (paid)

Josh Barney

Director of Content - Einstein Marketer

The Zest of Success
My favorite one varies depending on the day of the week, but currently, it has to be Zest.

Zest is a Google Chrome Extension that plugs into your browser and becomes your new homepage. It’s packed full of really valuable marketing and business articles, and they don’t accept everything that’s submitted, only the most well-researched and relevant blogs.

Because they place so much emphasis on the quality of their content stream, it creates a high-quality audience.

Although we do not receive the majority of our traffic from this source, all of it is good. Visitors from Zest regularly raise the average levels of our behavior KPI’s, and this is why it’s my favorite (today).

Email Marketing

Eugen Oprea

Email Marketing Passionate

Email Is Not Dead
Email marketing is my favorite way of driving traffic because it’s the most predictable way of generating traffic to a website.

You can definitely use creative ways of driving one-time visitors to a website, but email marketing helps convert them into repeat visitors, customers, and loyal fans.

A great way of turning visitors into email contacts/subscribers is to offer them access to a free email course because that will:

– get them on your email list
– offer them value and position you as an expert
– educate them to read and click through the emails they receive from you
– engage them as soon as they join the email list

Daniel Meck

Head of Strategic Solutions - Moosend

Create triggered abandoned cart emails, product recommendations based on past behavior, as well as content-based emails based on subscriber preference. 

Moosend empowers marketers to do that at scale…and a lot more!

A standard, one-size-fits-all email won’t cut it anymore. In fact, over time, sending “blast emails” will only result in diminishing subscriber engagement, and ultimately a ton of bored, unengaged, subscribers who will ultimately hit the dreaded Unsubscribe button.  The good news is that feature-wise, email marketing platforms are evolving incredibly quickly to help marketers better capture their audience’s attention.  Nowadays, brands have to leverage marketing automation with triggers based on a mix of their audience’s demographic data, and their behavior-based interactions in order to deliver super-relevant content to each individual subscriber at scale.

Lifehacks

Jill Quick

Co-Founder - The Coloring in Department

Google search hack
If I have found a website that has worked really well for links or guest blog posts, and I would like to have more like it, a shortcut to researching (especially when you don’t have the funds for expensive tools) is to use this Google search hack. Type in related:www.typethewebsiteaddress.com and Google will return results to websites that are similar.

Lisa Sicard

Social Media Consultant

Take advantage of SMM promotional tools
I use Triberr as it generates shares from other bloggers on LinkedIn and Twitter. It’s a great way to connect with other bloggers in your niche. I answer questions on Quora on a regular basis. It took 6 months before I started to see traffic from it, but now it’s one of my top traffic sources. The last but not lease method is to comment on other blogs often.

Michael Bonfils

CEO - SEM International

Use Content Gap Analysis
For our clients, we analyze the missed opportunities in content made further down the customer journey. Many companies focus on awareness but they don’t focus on the decision. Adding to this, we specialize in multilingual/global campaigns, and as you would expect, many markets are entirely ignored when it comes to very tactical content creation used for more qualified traffic.

Marie Page

Co-Founder/ Facebook Marketing Expert - The Digiterati

Find your audience problems as early as possible
Inbound is essential to us. We create content on topical issues as early in the game as possible. We’ll also try to create graphics that would satisfy a search term and get indexed. This is an example of the Instagram algorithm shortly after news of official reports were published on what is included (which were generally accompanied by dreadful images).

And similarly, this approach on Facebook’s News Feed algorithm (which we called NFO).

We create original research on topics of relevance to our audience. So as people that train and consult in Facebook marketing, this research and resultant post on whether it is best to boost a post, create an ad or promote a post got a lot of traction.

We also like to court controversy. When Facebook changed its recommendations on Group cover photo size, we argued for a different approach to the one Facebook was recommending. Our blog post and resultant downloadable template (gated content of course) were picked up by Mari Smith, and Facebook’s own staff started recommending it.

Omi Sido

Senior Technical SEO specialist - Canon

Focus on headlines
Everything you do online has to start with creating something epic.
With that in mind, it takes more than good content or great design to attract people to your website. The most important part of writing an article is the headline.
So how do you get people to read what you write? Write catchy headlines.
Take your time and write headlines that will grab people’s attention the most but also make sure that your headlines describe your content in a truthful, but attractive, way.

Gil Gildner

Co-Founder - Discosloth

Take advantage of direct outreach
Direct outreach is the way I approach to boost referral traffic: developing relationships with journalists or writers, and continually offering quotes, interviews, data, or case studies in order to provide them value. It’s a lot of manual work but pays off over time.

Robbie Richards

Marketing Director, Speaker, Blogger - Marketing Director, Speaker, Blogger - Robbierichards.com

Liven up your audience
I’m going to break this out into both free and paid traffic channels. Nothing groundbreaking, but both complement each other really well.

Free: Send an email to my list the day I publish. Re-send the same email with a modified subject line 7 days later. I’ll also add my best content into a welcome drip series to ensure I maximize exposure to an engaged audience.

Paid: People receive 147 emails a day. Even with two email sends over a 7 day period you’re probably only going to hit 30-40% of your list.

This is where I like to use facebook retargeting to engage all the non-openers. Specifically, create a Website Custom audience that contains all your email addresses. Promote the post to this audience over a 2-3 day period.

Bonus: If you want to expand your reach to a warm audience, amplify new assets to all website visitors who have not downloaded your content upgrade (this is a critical thing I create before any content goes live)

Kelsey Jones

Founder - StoryShout

Mixing and matching content with paid social ads
A mixture of great content and paid social media ads have worked well for a lot of my clients and the launch of my live social media course. First, create a meaty piece of content, like an ebook. Ebooks don’t have to be 100 pages– even 15 or 20 pages can bring a lot of value. Then, as part of your marketing strategy to promote the ebook, consider running some paid social media ads that focus on your ideal audience for your ebook. This also helps you grow your social media audience, a win-win!

Andrew Dennis

Content Marketing Specialist - Page One Power

Keep competitors closer
My favorite technique for driving traffic to a website is through competitive analysis.

My process is pretty simple. Essentially, I use a tool like SEMrush or Ahrefs to identify top competitor pages (that are driving the most traffic to their site) and then research the keywords and themes associated with those pages.

Since these pages are popular in my niche, I know that creating something similar, but higher quality would give me the opportunity to rank my own page and drive similar traffic to my site. From there, it’s all about content execution and link building. This is a repeatable process you can apply to your own SEO strategy.

Rob Liu

Founder - Contactout.com

Copy what works

Find ex-employees of your competitors on LinkedIn, reach out and ask them what they did to grow revenues. Use Ahrefs and SpyFu to reverse engineer what your competitors are doing in terms of SEO and SEM, copy them.

Pat Chen

Co-Founder - Conscioused.org

Revenue growth = Traffic growth

But not all traffic is created equal, so you need to ask yourself: 1) who is my ideal customer and 2) where do they hang out online? This is why email outreach to bloggers and influencers is so effective – if you can build a relationship with a blogger in your niche (or adjacent vertical) and share something useful with them, you have a potential source of highly targeted traffic you can tap into. Contactout is a great tool for this because finding the right person’s contact details is half the battle. Once you’ve tracked them down, be sure to follow cold outreach best practices: 1) don’t spam; 2) don’t be annoying; 3) add value to the other person upfront; and 4) make your pitch brief and direct.

Yael Klass

Head of Content - Promo.com

Create compelling ads and test them

Yes, it’s hard to say testing and short-term in the same sentence but it’s essential and most tests take a matter of days to discover a clear winner. For example, if you’re running ads on social media (which we highly highly recommend, and we highly recommend those ads be video as they constantly outperform other content) don’t run 1, run 3,4,5. Then figure out which creative performs the best so you can actually expedite your time and money by putting it on the one showing potential and optimize in parallel.

Siddharth Sharma

Head of Digital Marketing - Clevertap

Use traffic sources that bring immediate results

The advice for short term growth I would give any marketer is to ensure you have a grasp and strategy ready for your paid channels (google ads, social ads, influencer outreach, etc.). Also never forget email – when done right, Email outranks every channel by a factor of 5x.

Ensure that you have marketing channels aligned to your business goals. This will help ensure that you are not off track and your ROI is above 1.

Whitney Blankenship

Content Marketing Manager - Omnisend

Traffic acquisition is a critical part of any online business, but making sure those visitors stick around is just as important. Email marketing is the single best way to transform site visitors into customers. However, as we’ve seen in our data at Omnisend, adding more channels to your marketing automation workflows helps your email marketing strategy pack an even bigger punch.

Customers today are looking for a level of personalization that sticking to just one channel won’t provide. By adding in channels like SMS, web push notifications, Facebook Messenger, etc into the mix, you can send your customer the right message at the right time and on the right channel.

Our customers are omnichannel, so we as marketers need to rise to that level and provide the customer experience they’re looking for. When you provide an amazing customer experience, your customers will bring in new customers which is the best kind of traffic to attract.

Ross Simmonds

Founder - Rosssimmonds.com

Ask for referrals

My number one piece of advice is connecting with existing customers and ask them for introductions to people who they think might find your service or solution valuable.

Your existing customers are often the best people to have in your corner driving sales.

Caleb Burley

Creative Director - Artiiseo

Create a short-term promotion

You may need to work harder for a short period of time, but you’ll see your revenue increase dramatically during that period. Not only that, but your promotion will allow you to build relationships with clients that you may not otherwise have gained, and solidify your position as a leader in your industry.

Josh Wardini

Co-Founder - Serpwatch

The best tactics aren’t really “one-size-fits-all”

It all depends on different factors, primarily existing strategies, what the climate of your niche and the temperament of your audience is like. Whether you decide to try out limited time offers like percent-off promotions, invite-a-friend-giveaways, or some other equivalent, success hinges on knowledge, really. Where being able to more-or-less accurately pinpoint what results you’re likely to expect. Nothing beats experience in your market as an effective teacher, so for me, I’d say get in there and get a feel for where your brand currently stands.

Jitendra Vaswani

Founder - Bloggers Ideas

Use social media hashtags and set up an affiliate program

These two approaches are still under-leveraged, even though brands can use them to get an insane number of leads for their businesses.

Social media posts with hashtags are an effective way to get more attention for your content and to tap into the personal networks of your existing customers.

Affiliate programs allow you to boost traffic by leveraging other people’s audiences. Offering online publishers a handsome commission to promote your products and services by word of mouth and positive reviews can generate strong sales for your business.

Use platforms such as ShareASale to bring your affiliate program to life — instantly. Also, they provide excellent support to their advertisers. Once your affiliate program is set up, you can leave it on autopilot and move on to focus on other areas of your business.

Karem Ortiz

Marketing Strategist, SEO - Karemortiz

Look at what the data says

Finding out what the consumer wants is key and only can be achieved through analysing what your current data analytics say about your traffic or potential customers.

If none of them is buying or your cart-abandonment rate is too high something must be done, so reposition your brand and make decisions according to data because if you don’t use data, YOU ARE JUST GUESSING.

There are several tools you can use and my favourite tools for data analysis are:

Google trends
Google search console
Tableau
Hotjar for heatmaps and AB testing
Google Analytics
And now I leave you with my favourite sentence from the “Lean Analytics movement” book by Alistair Croll and Benjamin Yoskovitz:

“Don’t sell what you can make, make what you can sell”

Nico Prins

Head of PR & Outreach - Accelerate

Develop a business plan that aligns traffic growth with revenue

For example, if you are creating a brand new website then consider using the site to sell a service to other business owners in your niche. This could be done through outbound marketing. As your traffic increases add extra revenue streams to your site. I covered how to effectively monetize a site in this blog post. This strategy enables you to sustain the growth of your site. It also makes you less likely to give up.

John Doherty

Founder and CEO - Credo

Find the sites where the audience already exists

The most effective way I’ve found to acquire traffic to my sites is by finding the sites where the audience already exists and then figuring out creative value-adding ways to contribute to the site, or at minimum get a mention or two. It is way easier to tap into an existing audience than to build your own from scratch. The great thing about doing this is that you will also be building links back to your site which of course helps with your own SEO. For example, if you’re an SEO company then spreading your knowledge through industry sites will help you rank for your terms as well as drive brand recognition which will then help you get more clicks even from rankings lower than the #1 spot.

Becky Simms

CEO - Reflect Digital

Understand your customer

I truly believe the key to successful digital campaigns is to get back to the basics of really understanding your customer. If we understand what motivates our users then we can plan strategies around this, we need to go further than sitting in a boardroom coming up with ‘personas’.

I always find a good starting point is to ask your current customers why they bought from you. By getting this insight we can really start to turn the conversion dial, we can move away from marketing/sales headlines and instead start using our customers own words to sell our services or products. No-one wants to read a list of features and benefits set by the manufacturer, instead, they want to understand how the product/service can impact their life. This deep understanding of customer motivation helps in all aspects of strategy and campaign planning, everything from the foundations of keyword research for search marketing to the final execution of a campaign will feel the benefits of customer centricity.

Patrick Coombe

CEO & Founder - Elite Strategies

I’m a big fan of writing massive guides, and then using a number of different tools to drive traffic to the guides including:
  • organic search – good old fashioned SEO
  • word of mouth – telling people (skype, slack, text message, post-it note) about your guide
  • paid social – promoting your post via paid segmented audience
  • organic social – promoting your post on your own social channels
  • and even phone calls – if you do phone sales, referencing your guide in follow up email 
One tip I’ll give: there are normally (esp in b2b) 2 main market segments when it comes to writing guides. The first is your peers, which is a friendly way of saying competitors. The second is your customer base. Writing for your peers will enable you to gain exposure (social credibility, think E-A-T) within your own industry. You can gain solid backlinks and powerful social shares as a result. The second is marketing to your customers, and this one is a bit more obvious. Writing helpful guides can not only help your customer make buying decisions, but show them you’ve got some knowledge about your trade. 

Nikola Baldikov

Digital Marketing Manager - Brosix Instant Messenger

If you’re a SaaS company, I strongly recommend publishing your tool on ProductHunt. This website is great for spreading the word about your product and getting valuable feedback from an engaged community. This means that you’ll likely see a positive impact on your brand awareness and a boost in traffic to your website. There are a lot of case studies that you can search for on how to publish your product properly, so do some research beforehand for the best results. Another suggestion is creating relevant answers/comments on Quora and Reddit, as well as writing comments on articles related to your niche that mention your competitors.
 

Manvi Agarwal

Associate Marketing Manager - SocialPilot

Be more human!

Be it any sort of marketing, the end goal is to connect to your users. The key to ace the marketing game is to reach your audience beyond this glass. Don’t just post on social media – add value, build a community, engage, listen, help people actively and provide solutions. It is the art of building relations, and communities that will help your website with accelerated traffic.

Anton Shabatov

CEO - Proofy.io

1) Useful and quality content for your users and audience generally
2) Launch your service o the startup platforms Like Produchunt // Betalist // Finance online etc.
3) Use good and Profitable affiliate program for your early adopters
4) Create a powerful brand name on the QA platforms(Reddit, Quora etc.)
5) Make Integration and partner relationship with services with your audience

PPC

Jason Barnard

Search Marketing Consultant

Run Dynamic Search Ads
With a primary focus on SEO, my answer might surprise you: Google Ads. Google Ads has a great campaign type for SEO specialists like me. Dynamic Search Ads. Simply put, with a quality on-page SEO, DSA allows you to build profitable, VERY low-maintenance Google Ad campaigns. Google uses its organic search index to optimize most aspects of your campaign for you automatically— keyword choice, landing page choice, ad title, schedules, audiences… and a few more. Once the campaigns are set up, running and profitable, your principle work is then on-page optimization/UX. And that benefits your Google Ads, your SEO and all the other channels using those same landing pages. Here’s an article explaining how this works in detail.

Craig Campbell

Founder - Craig Campbell

Capture traffic via Facebook Ads

Other than SEO, Paid social traffic via Facebook is a good way; you can target people via Geo or Demographics, or you can use your Facebook pixel to target people who have visited your website. You also have things like paid Quora traffic. Guest blogs on popular sites, webinars and speaking events are also other good options to consider.

Mayank Agarwal

Founder - SendX

Unleash the power of Capterra PPC Ads

Are you in a B2B category that has good search volume (& search traffic converts well)? Chances are Capterra PPC Ads will work really well for you. With Capterra you are super sure about the intent – “someone is looking to buy software in this category”. Unlike Google Ads, you have social proof built-in with your Ads (in the form of user reviews) and it is 10x easier to get started. You can start Capterra PPC Ads by paying as low as $2 per click and you don’t have to commit to a minimum monthly budget. I would recommend running Ads for a minimum of 3-4 months, experiment with bids based on location & remain very data-driven in the entire process.

Akvile DeFazio

Founder - AKvertise

Getting tactical with social media ads

Using social media ads is not only my favorite way to drive website traffic, but it’s also incredibly effective in doing so. While there are a number of methods, a go-to tactic we often use is a traffic-focused campaign in Facebook Ads and Instagram Ads, then targeting cold audiences, particularly customer, lead, fans, website visitors, or other custom audience lookalikes. Reaching new and relevant audiences and sending them to your website to be tagged with the pixel for remarketing has been successful for our clients and us.

Dario Zadro

Web Strategist, SEO Pro - ZadroWeb.com

Use paid techniques

This includes both paid search (aka Google Adwords) or paid social, using Facebook and Instagram primarily. However, you need to have a good understanding of your target customer and intent-based keywords. Of course, this quick strategy also assumes good UX on your website with clearly defined CTAs.

Gabriella Sannino

International Marketing & SEO consultant - Level343

PPC is the best for the short-term results

You can’t beat Google Ads for that, but you have to make sure that the return is going to be worth it – some terms can cost upwards of $20 or more, depending on demand; if the products you’re pushing won’t return more than that in sales, it’s not worth it.

Aviv Canaani

Head of B2B Marketing - Natural Intelligence

Non-branded searches
 
Stop thinking about yourself and your brand, instead, think about your customers. In most industries, customers want to look for the “best” or the “top” products. They’re not going to look for your brand. For example, in the mortgage industry, searches for non-branded terms such as “best mortgages” or “top mortgage rates” grew by 26% in 2018. They also have CPCs that are 7 times more expensive than branded keywords such as “bank of america mortgages” or “wells fargo mortgage rates”. If you want to get more traffic to your site, think about the entire customer journey. You must embrace the fact that many of your customers will start their journey on search engines, from which they’ll go to third party websites that offer comparisons or reviews. Only at the end of their journey might they consider visiting your site. Do this now – go to Google Search and type in “top (your product category)”, check out the first results and see if your product/brand is mentioned in those pages. Not there? Think about how you can partner with those sites that are there to be featured on them.    
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