Interviewing Digital Marketing Folks at BrightonSEO
Duane Brown, Founder and Head of Strategy of Take Some Risk Inc
Duane runs his own performance marketing agency called Take Some Risk. Duane believes that of you’re a true entrepreneur, you must be stay flexible and be willing to take on new challenges. You’re not getting a full taste of life if you’re not taking a risk.
One thing Duane enjoys doing the most is travelling. His wanderluster checklist: 40 countries down, including the three where he stayed a while. The shortcut to Duane’s heart? Food… Duane is a real foodie. His company’s Instagram has tons of food photos from around the globe. Don’t believe us? Explore Duane’s Instagram here.
During Brighton SEO, Stephen Kenwright talked about how to report on SEO in 2018. How reporting should be changed depending on who you are talking with. He explains how we should adjust our tone and style of reports for different people, and how to automate this process. Find out more from his slides.
The most outlandish stories typically happen with us on the first day of work. When he started his new job, which happened Monday six years ago, it was a couple of days after Penguin had rolled out. So he didn’t get any chance to experience pre-penguin era of SEO.
What kind of gift would you give to a dog on its 5th birthday? Stephen’s dog got 5 sausages with a candle in each of them. Isn’t it cute?
During Brighton SEO, Marie spread a word on how to harnessing the power of Facebook groups. Grab her presentation here.
In the video, Marie says that likes and visibility are not that important when it comes to Facebook algorithms and its prioritizing. The key to success on Facebook is simple. Just keep your audience engaged and motivate them to create meaningful conversations with each other. No matter which type of content you use, always try something new and eye catching, maybe, even image story, carousel or live streams.
At work, Marie has a real digi-social life and enjoys knitting in her spare time. Also she gets inspired by relaxing hobbies like yoga to keep up with the rushing online world.
Fili Wiese and Kaspar Szymanski met while working on search quality at Google. Former Googlers were passionate about SEO. Then they founded Search Brothers where they’re offering SEO consulting services specializing in backlink risk analysis, penalty recovery assistance.
Fili and his team specialize in trouble ranking in search engines and assist their clients in SEO information publicly and help to recover from Google penalty or manual spam action. Guess what is Fili’s favorite programming language that he uses for some of the internal tools? Find out in the video and check out his slides from BrightonSEO.
Nicole was once in a very tricky situation when she was asked to create a thorough digital marketing report without an access to Google Analytics. She’s not a quitter, so used Google Search Console and some third party tools to get the data she needed. And she did it! Now, she’s working both independently and as a consultant with various agencies. In her presentation, she’s sharing her knowledge explaining what to do if you find yourself in a similar situation.
If you’re wondering what are the most sought-after SEO skills nowadays, Nicole says that technical SEO is still in demand as it was eight years ago. Once you know the basics, it helps in the future SEO career, particularly in longevity, because SEO is never going to be the same and whatever it will turns into, the basics is basics. Guess what european capital Nicole has recently visited for the first time? Watch the video to find out.
Natasha runs her own digital marketing recruitment agency clockworkTalent. They hire for digital marketing jobs for brands and agencies in the UK as well as overseas. Also, once Natasha was a guest-host at #DigitalOlympusChat on Twitter read a recap here to learn more about her job.
Natasha spilled the beans. Did you know that PPC specialists are in higher demand in around Christmas?
At Natasha’s agency, there is a special team member— a Head of Dogital. Yes, this team member is a dog! He has his own Instagram and Twitter accounts with lots of followers. To know more about his responsibilities, watch the video!
James is the Managing Director and the Founder of an award-winning Digitaloft that specializes in link building and content creation.
James Brockbank creates high-performance content marketing and SEO campaigns for some of the UK’s biggest brands. He is an experienced SEO and content marketer.
In the video, he is talking about a big campaign that won a bunch of awards, and for the last 3-4 months they gained 1400 links with the help of this campaign. Also, take a look on James’s deck here.
Alex got a t-shirt from Henrick with a tiger on its back, looking super relaxed and chill. There is a story behind the meaning of this t-shirt, the tiger and a very cool free tool Accuranker launched two years ago. Feeling intrigued? Watch the video and know the full story.
David is the founder and a managing director at MiShop.local that focuses on local search services for multi-location brands and agencies.
He launched MiShop.local in 2010 and has grown it to become a leading service provider. Prior to MiShop.local, he worked in a broad range of initiatives with American Express, KPMG Consulting, Atos and as an independent consultant.
Here are David Whatley’s slides from BrightonSEO.
Ex-Google web spam hunter, SEARCHBROTHERS
All doubts aside, now you can invite Kaspar to a dinner. We found out what his favourite dishes are. Just offer him homemade food, preferably some meat with cabbage and potatoes, and you’ll make him a very happy man.
Kaspar is good at penalties’ recovery. Also he is specializing in backlink analysis, reconsideration requests and site recovery. In the video, he reveals top reasons for different penalties. Watch it now to know them all!
Rob Bucci, CEO at getSTAT.
During Brighton SEO, Rob’s talk covered feature snippets: the overall statistics, leading trends and content creation. Here’s his deck from BrightonSEO.
If you Google Rob’s name, you may find some bizarre photos of him. Rob’s team used to take pleasure in embarrassing him by making him wear funny costumes and later publishing these photos on social media. We all deal with embarrassing questions. So does Rob. In the video, he tells us the most confusing question he once had to answer.
In his presentation, Steve talks about how they are working on Google Analytics integration, so that people can track their traffic and views conversion alongside social metrics. Isn’t that cool? Not so long ago, Buzzsumo added a new feature to their tool that tracks Reddit engagement data. According to Pew Research, 87% of users are under 35 years old and 63% are under 25. Thus, this platform has a relatively young audience profile. That’s why Steve recommends to spend some time choosing the main social network for your business to focus on while promoting a brand.
There are two cities that Steve calls his home. Whenever he visits those two places, he always feels welcome and he goes there very often for his beloved work. What are these cities? Watch the video to find out.
Laura Hogan, Director of Search at Ricemedia
At Brighton SEO, Laura’s presentation was focused on link building. Link building may seem like a very trivial activity, but today it is more about building relationships than spamming users with 50 links a day, which is what it was like a few years ago. Laura stressed that to be able to establish long-lasting connections, you need to be a people person and have confidence.
Besides that, Laura shared a hack of how to skyrocket her outreach campaign — by showing a picture of her two dogs to break the ice in the beginning of a conversation. Check out this video.
To continue learning hacks from Laura Hogan hop in Twitter Chat recap on SEO competitive intelligence.
If you visited BrightonSEO this spring and you’re working in digital marketing, feel free to share your funny & secret story in the comment section ????