The Secret to Selling More Online Is Simple…Become a Choice Architect

I don’t like having more options to choose from. There, I said it. The internet has multiplied the choice available to us and it is making life hard. I’m expected to pick the TV schedule (thanks to Netflix), program a radio show (Spotify) and do my own research on what I’m going to buy (Google). I want to highlight the problem with choice and how with a little knowledge we, as marketers, can make our customer’s lives better!

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