In digital since dial-up, Rob is a passionate and curious mobile/digital advocate, motivated by a determination to help businesses harness their potential in the evolving digital marketing age. During a career spanning two decades, Rob has made his name as a pioneer of digital and its «bleeding edge». Prior to founding Zeus Unwired, Rob was the Regional Director — Pacific at InMobi, where he worked to bring the InMobi proposition to Australia and New Zealand by developing Publisher, Advertiser and Agency relations. Previously, he was National Director of Search at Starcom MediaVest where he was wholly responsible for compiling and executing the business plan for a newly created Search division. During his career, Rob has held a number of senior account management and marketing roles including Vertical Specialist at Monster. In this role, Rob took responsibility for developing the sales and marketing strategy for the Local Government Community on www.monster.co.uk — after just six months, revenue increased by 50% and Monster became a recognised e-recruitment solutions provider in this niche market.