Patrick Cassidy

Patrick Cassidy

Head of Global Gamechanger Consumer Group - New Balance

: Direct marketing strategy and activation against New Balance’s global 'Gamechanger Consumer,' with a focus on building the brand and commercial relationship the influential 14−24 year old worldwide.: Identify and continuously evolve target consumer profile and insights for global and regional nuances and opportunities.: Maximize investment in sports marketing athlete and team assets through content, retail, and media partnership opportunities.: Partner with and lead New Balance regional HQs to develop marketing plans across team sports, including baseball, soccer / football, ice hockey, track, lacrosse, tennis, cricket, training, and golf.: Identify and build multi-year partnerships with influential media entities to introduce the New Balance brand, its athletes, and products to new audiences globally in non-traditional, disruptive ways. 2017−18 partners include Vice Media, Uninterrupted, Bleacher Report, and Red Bull.: Drive sport-specific performance footwear and apparel sales through New Balance DTC avenues and key channel partners like Dick’s Sporting Goods, Foot Locker, and Pro Direct. www.linkedin.com/in/patrick-cassidy-5 573 785/

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