Since 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising. After selling his first agency in 2004, he launched SEM International starting in China which grew quickly and eventually expanded into Japan, Korea, Russia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers. Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom tailored for agencies and multinational corporations. He is also involved in running a programatic trading desk technology built for agencies. Michael also contributes as an expert on Internet marketing technology and trends in national publications such as Search Engine Watch, Search Engine Land, Marketing Land and speaks at events around the world; SES, ISS/SMX, and Pubcon to name a few.