Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and longtime columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans over twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.