From high achieving media executive to Brauz Founder and CEO, Lee’s journey has always been hallmarked by vision, drive, leadership and innovation. Lee’s vision for Brauz was to utilise technology as a human resource, not a method of human redundancy. In his position at News Corp Australia, Lee worked closely with some of Australia’s leading retailers, giving him insights into the challenges they faced in an increasingly digital world. Lee realised the global retail market was a long way behind where it could be in the digital space. This drove him to leave his high-paying position and create Brauz. Over the past 4 years Lee dedicated his life to making his vision a reality, believing in data with purpose. Lee aimed to inspire creativity and innovate without boundary. As Brauz' founder, Lee has ensured that the company’s products and services all match this vision. His values-based approach has secured over $ 1.25M AUD in Angel Investment, and a continuously growing team.