Erin Sagin drives content development for AdWords performance products on Google’s Global Marketing Solutions team. Prior to joining Google, she was a PPC Evangelist at WordStream, an online marketing software provider. Erin was named on PPC Hero’s Top 25 Most Influential PPC Experts lists in both 2015 and 2016 (#3 and #4, respectively). She also frequently speaks at SEM conferences and writes for industry publications. You can follow her on Twitter at @erinsagin.