Amy Sample has been analyzing digital consumer behavior for over 20 years. As Senior Director of Strategic Insights at PBS, she and her team are responsible for providing cross-platform analytics and consumer insights to drive strategic initiatives. Prior to PBS, she conducted primary research and audience analysis at AOL for 8 years. She is Vice President of the Board of Directors for the Digital Analytics Association and served as a co-leader of the DAA Washington DC chapter. Amy holds an MBA from Georgetown University and a BS in Marketing from DePaul University.