Digital Olympus Online Edition

Welcome to Digital Olympus

Alexandra Tachalova / Digital Olympus

Technical tasks categorization and implementation for general SEO (beginner level)

Olesia Korobka / SEO consultant

Without having an in-depth grasp of technical SEO, running all those automated technical reports and getting automated red flags in return can be stressful indeed. 4xx or 3xx are easy and understandable, but what about everything else? Well, some of the issues are not really problematic for your particular website if at all. And some issues are never highlighted by automated reports. Olesia provides a few examples of the issues that may impact your rankings but are not “seen” with the general tools. You’ll also get a basic flow of what to look at, an example of the technical instructions on setting a blog on php, and a simple list of tools for technical analysis. This will have you armed to dig deeper into your particular case.

Top performance tips and tactics for Core Web Vitals

Jono Alderson / Yoast

By now, we all know how important site speed is – to SEO, to usability, and to the bottom line. But performance optimization a complex topic with lots of moving parts, and constantly changing best practices. Jono cuts through the noise to give you an overview of how to get ahead, and shares some top tips and tactics.SEO has reached an inflection point. The SERP Layouts are changing faster than ever before, Google gets better at understanding user queries, and many SEOs have a hard time driving incremental organic traffic to their sites. My talk is a journey through the most important areas of SEO based on the user journey. I’ll with Google’s query understanding, venture into snippet optimization, and then get into onsite content and finish with technical factors that are for search engines only. My goal is to paint a picture of what modern SEO looks like today and what things matter.

Using Digital PR For Successful Link Building

Hana Bednarova / Shout Bravo

Link building can be hard, and we constantly need to come up with new ways to earn relevant links. For that reason, Hana will talk all about tips and tactics when it comes to using digital PR for successful link building. She will share tactics that her team regularly uses to generate high-quality and relevant links for their clients.

Keyword Selection at Scale Using Weighted Variables

Georgios Chasiotis / Minuttia

Keyword selection is heavily based on metrics that aren’t enough to describe the value of a term from different angles. During this talk, the audience will learn why this is important and why it can lead to making wrong decisions when it comes to what terms to choose as part of the keyword selection process. We’ll present our keyword selection process, step by step, and share a much better way of making decisions at scale that are affected by SEO metrics, but aren’t dependent on them. Note: Please, keep in mind that the description isn’t edited by our editor. 

How to Win SEO Projects …and influence decision-makers & stakeholders

Aleyda Solis / Orainti

Lack of Decision Makers Buy-in, No cross-department support, Misaligned expectations and little patience for results, Poor consistency in execution. Learn how to tackle these and more common SEO process challenges to achieve success.

The 80/20 in SEO

Michal Suski / Surfer

4 simple SEO tactics that are not receiving enough spotlight. If something works but is easy, it does not mean we should be afraid of talking about it. I bet you will put at least some of these into your SOP right after the presentation.

Creating a Killer SEO Strategy (white hat)

Judith Lewis / deCabbit Consultancy

I used to spend days mapping out strategies at an agency to pitch to clients until I designed a templated approach which is completely bespoke for each client and yet takes only around 4-8h to complete while looking like you spent days on it. Whether in-house and needing to pitch to the boss or at an agency and needing to pitch a client, I’ll demonstrate the techniques I use to win lots of clients successfully and create a roadmap for SEO work for the future. It’s a tried and tested successful methodology. I’ll also share outreach tips, tricks, and how I spot opportunities others miss. This session will include actionable information that you will be able to use right away to plan SEO strategies going forward quickly and efficiently.

Case Study session: Unraveling the secrets behind successful link building campaigns

David White / Connective3

Many companies are now moving international, operating across multiple territories, in multiple languages and navigating multiple cultures. Running a PR campaign across multiple countries brings with it many complexities such as understanding the media landscape, knowing how to pitch the story in each country and knowing what will and won’t build links. Just because a campaign works in one country, doesn’t mean it will work in them all! In this presentation I will explain how to take a PR concept and make it work for multiple territories, using real-life examples and interactive run-throughs. The talk will detail how to use social listening to find out what content gets the most links, around a chosen topic. Showcase real examples and offer inspiration and how to find link building trends that can be combined into one campaign that will across any chosen country.

How To Nail Your Email Outreach Personalization

Alexandra Tachalova / Digital Olympus

Everyone is talking about the importance of email outreach personalization, but it seems like only Google SERPs take advantage of these terabits of content. Let’s face it — the outreach email pitches that keep landing in our inboxes are not hitting the mark. Long story short, I want to help you create email outreach messages that make your brand stand out and get desirable replies and links. Please note, my talk doesn’t promote “secret strategies” or “proven ways to get results without doing anything.” Instead, I’ll share how to structure your email outreach communication the right way. And yes, it takes tons of time and effort on your side, but you’ll be astonished at how effective and rewarding your whole email process will become.

SEO in 2022 - what actually works

Kevin Indig / Shopify

SEO has reached an inflection point. The SERP Layouts are changing faster than ever before, Google gets better at understanding user queries, and many SEOs have a hard time driving incremental organic traffic to their sites. My talk is a journey through the most important areas of SEO based on the user journey. I’ll with Google’s query understanding, venture into snippet optimization, and then get into onsite content and finish with technical factors that are for search engines only. My goal is to paint a picture of what modern SEO looks like today and what things matter.Everyone is talking about the importance of email outreach personalization, but it seems like only Google SERPs take advantage of these terabits of content. Let’s face it — the outreach email pitches that keep landing in our inboxes are not hitting the mark. Long story short, I want to help you create email outreach messages that make your brand stand out and get desirable replies and links. Please note, my talk doesn’t promote “secret strategies” or “proven ways to get results without doing anything.” Instead, I’ll share how to structure your email outreach communication the right way. And yes, it takes tons of time and effort on your side, but you’ll be astonished at how effective and rewarding your whole email process will become.

The good, the bad and the ugly of competitive benchmarking

Fernando Angulo / Semrush

Evaluating business and marketing performance is more complex than you might think. Internal data can only reveal so much, while benchmarks – industry and competitive – can unveil much more than your historical data. Internal performance indicators can show a twofold traffic growth and an inflow of customers from new channels compared to similar periods year-over-year (YoY). Yet, the market or your competitors might be moving at a much faster pace. And if that is the case, you should always be aware of it to maintain a competitive edge within the market. This presentation will guide you by gaining insights into your performance level within the industry to help you focus on further improvements and set more relevant goals. Market Analysis Done in Under 30 Minutes! Whether you’re crafting a thorough go-to-market strategy or reevaluating an existing business, market analysis is at the heart of any future scenario. It would help if you ran in-depth research, but you don’t always have to bury yourself in complex business and market models to understand the market landscape before choosing to enter it or diversify. During this workshop, you will uncover how it can take no more than an hour to estimate market size and composition, note the most visible trends, and outline the market segments to make your further work easier.

Unusual ways to scale up your SEO

Lukasz Zelezny / SEO.London

Are you tired of hearing the same old marketing tips? Do you want to learn how to create a better user experience for your clients as a part of SEO strategy? I will be talking about Search Experience and why it is so important in today’s world. I will cover few easy-to-implement techniques that can help move your business forward.  Actionable Takeaways: – What is a GAP research – How competitors can help you – How to utilize AI – and more