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5 Rising Search Marketing Trends You Need to Be Aware of In 2017

Search Marketing’s ever-changing and dynamic nature forces the webmasters and marketers to immerse themselves with every single new update. To grasp new search patterns, a user needs to adapt quickly. Many companies rely on search engines for business nowadays, and the fact that new algorithms and updates are unpredictable is scary especially for a company’s SERPs livelihood.

Three Huge Reasons to Validate Online Sales Leads

Over an 18-month period, Straight North analyzed over 373,000 website conversions — 135,000 form submissions and 237,000 phone calls — received by our...

5 AdWords Quick Wins to Improve Your Click Through Rate & Conversion

Increasing AdWords conversion is something that we all want to achieve: we’d be stupid not to really! Most agencies (and our clients included) have...

Why Organic #SEO Should Be Your Key Digital Marketing Channel?

It is that time of year again when we reflect on digital marketing in 2016 and think what the priorities will be in 2017. Whilst most of the...

The Secret to Selling More Online Is Simple…Become a Choice Architect

I don’t like having more options to choose from. There, I said it. The internet has multiplied the choice available to us and it is making life...

Combining Crawl Data with Google Analytics: 3 SEO Advantages

When it comes to SEO, one of the most useful tools to get insights about your performance is Google Analytics. In fact, Google Analytics can...

5 Mistakes That Will Destroy Your Digital PR Efforts

Digital PR can be a hard game; you think you’ve got a killer campaign idea, you’ve done your research into who the audience...

How to Write a Press Release People Will Read

Press releases are still very much relevant today as they are still very effective in delivering interesting news to the intended target...

Quality Assurance in Link Prospecting

Link building is a very difficult, manual, and time-consuming process. However, at its core link acquisition is very simple: find relevant websites and...

Deciphering Google’s Search Quality Evaluator Guidelines to Define ‘Highest Quality’

In November 2015 Google released their 160-page Search Quality Evaluator Guidelines, something that got the whole SEO community excited as we got...

13 Best Social Media Strategies to Boost Website Traffic

The rise of social media has significantly changed the business landscape by opening hitherto unexplored avenues of boosting sales. Business goals of e-commerce...

24 Million Queries Were Analyzed To Discover How Well Social Media Pages Rank Organically

Social media is great for promoting your website because it helps you increase your site’s visibility and organic traffic. But what...

7 Useful Content Marketing Examples from E-Commerce Brands

Content marketing can be an incredibly effective medium to promote a business. Particularly, if you’re operating an eCommerce website because you’ll be operating purely online and...

3 Pricing Methods to Boost Your E-Commerce Sales and Profits

The Internet is full of articles about marketing strategies: online marketing, business plans, logistic strategies, product market positioning and etc. All...

5 Creative Ways to Improve Your Google Remarketing Campaign 

Remarketing is a key component of any digital marketing campaign. There are many ways to approach remarketing. You can enhance and customize your...