Laura Hogan, Author at Digital Olympus

All posts by Laura Hogan

Laura Hogan is Head of Search at Ricemedia. She has over five years in the industry, both in-house and agency side, specialising in SEO and PPC. Laura’s previously spoken at events including BrightonSEO and Branded3 Digital Horizons. She’s also featured on the Authoritas This Week in Organic live stream. When’s she’s not stalking the Google SERPs, you’ll find Laura pretending to be Mary Berry, buying ridiculous gifts for her dogs or watching an entire series of a TV show in a day.

5 AdWords Quick Wins to Improve Your Click Through Rate & Conversion

Increasing AdWords conversion is something that we all want to achieve: we’d be stupid not to really! Most agencies (and our clients included) have three main goals with AdWords