Laura Campbell, Author at Digital Olympus

All posts by Laura Campbell

Writing and marketing are Laura's passions, she doesn't like writing about myself - she'd rather write about your business, product or cause.

Why Competitor Analysis is Crucial to Effective SEO

SEO Doesn’t Take Place in a Vacuum Let’s face it, SEO is a dog-eat-dog arena where if one website moves up in rank, another one has to move down to make room for the newcomer. That means that the name of the game is to beat out the competition. I say this to emphasize the importance of obtaining ongoing reports on competitor rank and investing time in competitor research that will help