Aleksej Heinze, Author at Digital Olympus

All posts by Aleksej Heinze

Dr Aleksej Heinze is an award winning Senior Lecturer and Co-Director of the Centre for Digital Business at the University of Salford Business School. His area of expertise is the use of digital marketing channels in an international context. He is an active member of the international digital marketing community; and is working to professionalise industry practice, through his work as a judge for the UK Search Awards, as well as serving as an Advisory Board member within Search Engine Marketing Trade Association (SEMTA) for education and standards.

Why Organic #SEO Should Be Your Key Digital Marketing Channel?

It is that time of year again when we reflect on digital marketing in 2016 and think what the priorities will be in 2017. Whilst most of the predictions might be far off the mark, the process itself is quite useful for strategic planning and prioritization of resources for the year ahead.