Welcome to Digital Olympus
Alexandra Tachalova / Digital Olympus
Jono Alderson / Special Ops - Yoast
For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance ‘good enough’, or at least, ‘less bad than our competitors’. What happens when all of this is no longer necessary? When everybody’s website, app or software is perfect? Google’s involvement with projects like AMP, Schema, and WordPress is changing the web. For better or worse, they’re standardising our ecosystem – and their momentum may now be unstoppable. Few of our brands are equipped to compete – or even to survive – in this new world. We need a radically different way of thinking, and for many, it may already be too late.
Hana Bednarova / Founder - Bednar Comms
Link building can be hard and we need to be creative when it comes to earning high-quality links. Hana will talk about Digital PR tactics that she uses every day to land big links. From creating large content to budget-friendly tactics. Hana will share the latest trends as well as tips and tactics she loves the most.
Steven van Vessum / Co-founder - ContentKing
Doing Content Marketing and SEO within the SEO space is a tough job. You’re competing with the best and brightest, and you’re competing with companies that easily spend millions of dollars a year on digital marketing. While it sounds impossible to enter that saturated and highly competitive market, we’ve done so — quite successfully. In this talk, Steven will share their approach and everything they learned along the way.
The Era of the User: Search and Acquisition in 2020
Fernando Angulo / Head of International Partnerships - SEMrush
Serge Bezborodov / CTO and co-founder - JetOctopus
Developing site structure for e-commerce website is not a trivial task at all. As it is almost impossible to think over all the needed structure peculiarities at the very first start. As a result after a year chaos starts in trash pages generation, mess in interlinking and many other problems which hurt your SEO. We will talk about How to build a very flexible e-commerce site structure which will fit all users and SEO needs.
Leonardo Saroni / Booking
Common International SEO mistakes and how to avoid them
Aleyda Solis / Founder - Orainti
Michal Suski / Co-Founder - Surfer
In business and in SEO, you can either hate your competitors or learn from them. My question is: why should we try to reinvent the wheel when we can figure out what works for them and use it to our advantage? In the on-page SEO world, your competitors data are your best winning strategy.
So how to boost your chances to rank on the first page with strategical keyword research, competition analysis, and reverse engineering? How to turn your competitor’s loses and wins into spotless on-page optimisation? Let’s find out! This method increased organic traffic by 300% to one of our customers—now it’s your turn.
Izzi Smith / Technical SEO Analyst - Ryte
The SERP is becoming a living, dynamic space home to vast collections of entities, their attributes, and relationships. In order to survive this increasingly inhospitable space, Izzi’s talk will dig into how we can build more connected entities to be featured across multiple formats, how and why we can leverage Structured Data to our benefit, assessing the risks of doing so and what this all means for the greater ecosystem of the web.
Judith Lewis / Founder - deCabbit Consultancy
I used to spend days mapping out strategies at an agency to pitch to clients until I designed a templated approach which is completely bespoke for each client and yet takes only around 4-8h to complete while looking like you spent days on it. Whether in-house and needing to pitch to the boss or at an agency and needing to pitch a client, I’ll demonstrate the techniques I use to win lots of clients successfully and create a roadmap for SEO work for the future. It’s a tried and tested successful methodology. I’ll also share outreach tips, tricks, and how I spot opportunities others miss. This session will include actionable information that you will be able to use right away to plan SEO strategies going forward quickly and efficiently.
Lukasz Zelezny / Independent SEO Consultant
- Calculating traffic potential using tools such as SEMrush is a great way to get SEO buy-in
- Targeting keywords that already rank is the “low hanging fruit” to get quicker traffic gains
- You can link build by tracking brand mentions to get easy links
- Answer boxes can be a great tactic when you’re dealing with an established website or industry leader
- WordPress offers lots of great SEO plugins that can save time and leapfrog you in SERPs
- Easy moves such as cloud hosting can vastly improve website performance
David White / Director of Content Marketing - Connective3.com
This campaign will detail and unravel the secrets behind successful link building campaigns.
Using real-life examples and experience this talk will show you how David took a leading financial brand and made them industry leaders via reactive, proactive and planned campaigns.
Challenging industries are no longer difficult to build links for as this talk will explain. The talk will also detail how to create campaigns that build links continually rather than just the first few weeks.
Maros Kortis / Head of marketing - Mangools
A story of a link building campaign that impressed tens of SEO specialists all around the world.
- How can one SEO impress tens of other SEOs?
- Content is the king, or is it?
- Research – the beginning of success
- Personalize more than ever
- Always provide added value
Venchito Tampon Jr. / Marketing Director & Co-Founder - SharpRocket
A Case Study on Growing Organic Traffic to an Online Music Store