Agenda

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Welcome to Digital Olympus

Alexandra Tachalova / Digital Olympus

What happens when everybody's website is fixed?

Jono Alderson / Special Ops - Yoast

For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance ‘good enough’, or at least, ‘less bad than our competitors’. What happens when all of this is no longer necessary? When everybody’s website, app or software is perfect? Google’s involvement with projects like AMP, Schema, and WordPress is changing the web. For better or worse, they’re standardising our ecosystem – and their momentum may now be unstoppable. Few of our brands are equipped to compete – or even to survive – in this new world. We need a radically different way of thinking, and for many, it may already be too late.

Using Digital PR For Successful Link Building

Hana Bednarova / Founder - Bednar Comms

Link building can be hard and we need to be creative when it comes to earning high-quality links. Hana will talk about Digital PR tactics that she uses every day to land big links. From creating large content to budget-friendly tactics. Hana will share the latest trends as well as tips and tactics she loves the most.

Doing Content Marketing and SEO within the SEO space is a tough job. You’re competing with the best and brightest, and you’re competing with companies that easily spend millions of dollars a year on digital marketing. While it sounds impossible to enter that saturated and highly competitive market, we’ve done so — quite successfully. In this talk, Steven will share their approach and everything they learned along the way.

Coffee Break

TBD

Fernando Angulo / Head of International Partnerships - SEMrush

TBD

Judith Lewis / Founder - deCabbit Consultancy

TBD

Leonardo Saroni / Booking

Lunch Time

Common International SEO mistakes and how to avoid them

Aleyda Solis / Founder - Orainti

SEO tactics to implement tonight

Lukasz Zelezny / Independent SEO Consultant

  • Calculating traffic potential using tools such as SEMrush is a great way to get SEO buy-in
  • Targeting keywords that already rank is the “low hanging fruit” to get quicker traffic gains
  • You can link build by tracking brand mentions to get easy links
  • Answer boxes can be a great tactic when you’re dealing with an established website or industry leader
  • WordPress offers lots of great SEO plugins that can save time and leapfrog you in SERPs
  • Easy moves such as cloud hosting can vastly improve website performance

TBD

Izzi Smith / Technical SEO Analyst - Ryte

Coffee Break

Case Study Session

David White / Director of Content Marketing - Connective3.com

This campaign will detail and unravel the secrets behind successful link building campaigns.

Using real-life examples and experience this talk will show you how David took a leading financial brand and made them industry leaders via reactive, proactive and planned campaigns.

Challenging industries are no longer difficult to build links for as this talk will explain. The talk will also detail how to create campaigns that build links continually rather than just the first few weeks.

Case Study Session - How to Build Contextual Links That Work to eCommerce Websites

Venchito Tampon Jr. / Marketing Director & Co-Founder - SharpRocket

A Case Study on Growing Organic Traffic to an Online Music Store

Content and links are the top 2 search ranking factors of Google. Learn actionable strategies and tips from link prospecting to manual outreach to build links to an eCommerce store.