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Alexandra Tachalova

Welcome to Digital Olympus

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Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event DigitalOlympus.net.

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Lukasz Zelezny

Another SEO Tactics You Should Implement Tonight
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Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at uSwitch / Zoopla. Currently works as an independent SEO B2B Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla and others.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

Each year he is speaking at many SEO and social media conferences. He was speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics

For more details visits https://seo.london

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Easy to implement and performance improving tactics that can be implemented on almost every website.

These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.

) 1

Easy to implement and performance improving tactics that can be implemented on almost every website.

These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.

Magdalena Urbaniak

7 Ways to Reach Customers in 2019
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            [post_content] => Brand Manager at Brand24. Communication strategist. PR and influencer marketing expert. Magda runs a blog about marketing and agriculture. Lecturer at DSW and WSH in Wrocław and WSEI in Kraków. Huge fan of podcasts - she hosts one - BrandTalks. Quora Top Writer 2017 and 2018. 
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Customers are overwhelmed with the noise that comes from the brands. So how to reach them and do it effectively? Looking what’s happening on the market and analyzing the effects of particular strategies, I listed 7 ways to reach the audience that works. I will present them with examples and explanation of how you can implement it in your strategy. 

) 1

Customers are overwhelmed with the noise that comes from the brands. So how to reach them and do it effectively? Looking what’s happening on the market and analyzing the effects of particular strategies, I listed 7 ways to reach the audience that works. I will present them with examples and explanation of how you can implement it in your strategy. 

Fernando Angulo

Featured Snipet Optimization: The Gateway to Position Zero and Voice Search
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Fernando Angulo is responsible for international partnerships at SEMrush. Fernando is one of the most influential specialists in web positioning, search engine marketing and lead generation. In addition, he is a trainer in several digital marketing courses, and a regular speaker in the main events in the sector.

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Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This hour-long webinar will show how!

The different types of featured snippets and why they are important

Strategies to optimize your chances of appearing in them
How featured snippets tie into voice search.

) 1

Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This hour-long webinar will show how!

The different types of featured snippets and why they are important

Strategies to optimize your chances of appearing in them
How featured snippets tie into voice search.

Break

Steven van Vessum

SEO Disaster CSI: the Most Common Disasters, Why They Happen and How to Prevent Them
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Steven van Vessum is the co-founder of Real-time SEO Auditing and Content Tracking application ContentKing. Steven has been doing SEO for over a decade. He’s been on all sides of the table: client-side, agency-side and now as a product company supplying SEOs with tooling which makes their lives a hell of a lot easier.

At ContentKing he focuses on crafting and marketing actionable articles on SEO, speaking at (online) conferences and contributing to Search Engine Journal, Content Marketing Institute and CMSWire.

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Murphy’s law definitely applies to SEO: things always go wrong at some point. You can’t make an omelette without breaking some eggs right?

We’ll take a look at the most common SEO disasters, why they happen and how they can be prevented.

) 1

Murphy’s law definitely applies to SEO: things always go wrong at some point. You can’t make an omelette without breaking some eggs right?

We’ll take a look at the most common SEO disasters, why they happen and how they can be prevented.

Joshua Hardwick

How to build white-hat links for your business
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            [post_content] => Joshua Hardwick is an SEO specialist with over 8 years experience in SEO. He’s also the Head of Content for Ahrefs, an industry-leading SEO tool. He specializes in white-hat link building and creating link-worthy content.
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In this presentation, Joshua Hardwick, Head of Content at Ahrefs, shows a few tried and tested ways to build white-hat links for your business. Specifically, he aims to cover broken link building, converting unlinked mentions to links, and next-level guest posting (hint: that means no “write for us” pages!)

) 1

In this presentation, Joshua Hardwick, Head of Content at Ahrefs, shows a few tried and tested ways to build white-hat links for your business. Specifically, he aims to cover broken link building, converting unlinked mentions to links, and next-level guest posting (hint: that means no “write for us” pages!)

Maria Cieslak

JavaScript Doesn't Have to Be Evil. Migrating to a JS Framework without Losing Your Rankings and Mind
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Migrations are one of the most complicated processes in SEO. I will share tips on how to plan the migration to a JS framework and the issues you need to address to make sure that the search engines can crawl and index your website.

) 1

Migrations are one of the most complicated processes in SEO. I will share tips on how to plan the migration to a JS framework and the issues you need to address to make sure that the search engines can crawl and index your website.

Break

Gianluca Fiorelli

The answer is in the SERPs
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Moz Associate, State of Digital blogger and founder of The Inbounder conference, Gianluca Fiorelli started his adventure as an SEO in 2004, after more than 10 years working in the TV and Movie industry.

Strategist by nature, lover of discovering apparently impossible connections between things and facts, Gianluca has specialized himself as International and Strategic SEO.

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In his talk, Gianluca will show you how the secret of quality is shown to us by Google just in front of our eyes every time we do a search. We will see how to use SERPs analysis for:
Creating a better keyword and topical research based on search intent;
Creating better content architectured for our website
Solving very practical issues related, for instance, to better organize, manage and implement a real localization in International SEO projects.

) 1

In his talk, Gianluca will show you how the secret of quality is shown to us by Google just in front of our eyes every time we do a search. We will see how to use SERPs analysis for:
Creating a better keyword and topical research based on search intent;
Creating better content architectured for our website
Solving very practical issues related, for instance, to better organize, manage and implement a real localization in International SEO projects.

Milosz Krasinski

7 Unseen Growth Tactics you would die to know
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Throughout his career, Milosz has been consulting and devising growth sand tactics for small and start-up businesses, particularly within financial services. His focus areas include search, link building, page speed, and overall digital strategies.

Prior to the acquisition of Chilli Fruit Web Consulting, Milosz has been involved in Plus Guidance (an early-stage UK tech start-up, now acquired) and Sigma Digital Marketing Agency based in Oxfordshire.

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During my presentation I will outline quick digital hacks, tricks and unseen growth tactics that could be implemented today. With some or no help of programmer. I will show you how to use web archive data to find broken links that you could not find them in Google index, a python script able to retrieve the emails from given websites verify all of them at once for your outreach campaigns. In addition you will get my ultimate list of all my 157K disavowed domains. Finally I will reveal the biggest lie in the SEO industry – buying links from resellers and how to deal with it.

) 1

During my presentation I will outline quick digital hacks, tricks and unseen growth tactics that could be implemented today. With some or no help of programmer. I will show you how to use web archive data to find broken links that you could not find them in Google index, a python script able to retrieve the emails from given websites verify all of them at once for your outreach campaigns. In addition you will get my ultimate list of all my 157K disavowed domains. Finally I will reveal the biggest lie in the SEO industry – buying links from resellers and how to deal with it.

Stacey MacNaught

Bad Ideas Kill Content
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Stacey MacNaught is a freelance SEO and content marketing consultant. With 9 years' SEO agency experience, she's worked on SEO and content campaigns for businesses of all sizes in industries including travel, finance and retail. Stacey has also spoken at conferences including Mozcon, BrightonSEO, SearchLove, SMX and LearnInbound and written for inc.com on marketing.

When not working, Stacey is most often found running around after her two young sons (and trying desperately to catch up Coronation Street - yes, really).

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We’re at content saturation point with seemingly every brand in the Universe launching creative content campaigns. So cutting through the noise and being seen depends on a host of factors, including a solid idea. A poor ideas is the first step to utter content failure. So how does it happen and how do we make it stop? In this session, Stacey will talk us through how bad ideas are born, how we all convince ourselves our bad ideas are brilliant and, most importantly, how to have better ideas more consistently.

) 1

We’re at content saturation point with seemingly every brand in the Universe launching creative content campaigns. So cutting through the noise and being seen depends on a host of factors, including a solid idea. A poor ideas is the first step to utter content failure. So how does it happen and how do we make it stop? In this session, Stacey will talk us through how bad ideas are born, how we all convince ourselves our bad ideas are brilliant and, most importantly, how to have better ideas more consistently.

Break

Deepak Shukla

Where SEO meets Influencer Marketing
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Deepak Shukla by day runs an SEO Agency, by night runs ultra marathons, plods around Ironman events and hangs out with his cat Jenny. You’ll find him at deepakshukla.com or perhaps at a local tattoo parlour getting inked.

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Brands and People will win customer loyalty and reinforce retention over the next 10 years. So when building your website with SEO in mind – we need to remember what people really are thinking when making a purchasing decision. My key question is – ‘who am I really dealing with – whose the team behind the shiny website?’. It’s no wonder that about us & faq pages are amongst the most visited on a company website. To that end we will be diving into the learnings we can take from influencer marketing and ultimately Hollywood and how that can help us win the game of SEO. 

) 1

Brands and People will win customer loyalty and reinforce retention over the next 10 years. So when building your website with SEO in mind – we need to remember what people really are thinking when making a purchasing decision. My key question is – ‘who am I really dealing with – whose the team behind the shiny website?’. It’s no wonder that about us & faq pages are amongst the most visited on a company website. To that end we will be diving into the learnings we can take from influencer marketing and ultimately Hollywood and how that can help us win the game of SEO. 

Jason Barnard

How to Help Google Make Sense of a Chaotic, Unstructured Web #SEOisAEO
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Almost 2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (1 billion pageviews in 2007).

Today he's a search marketing consultant, speaker and author on all things search / answer engine optimisation. #SEOisAEO

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The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂

) 1

The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂

Navah Hopkins

Chasing Quality over QualityScore: Metrics and Tactics to Achieve Real World Profit
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            [post_content] => Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.

 
When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (star wars), and Ocicat siblings, Chinook and Kiowa. Connect with her on twitter @navahf and follow #ppcpuppy on Instagram for PPC tips from HK.
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Quality Score (QS) is the most popular metric for advertisers and agencies alike to focus on because we’re constantly prompted to focus on it. From Google’s UI telling us that low QS is stopping us from appearing, to thought leaders using QS as benchmarks for success, it’s hard to remember quality score is simply a report card on how the account is performing. Advertisers and agencies alike think they need to pause low quality score terms, even if they are converting.

The result: account structure strategies that are time consuming and inefficient (single keyword ad groups), low search volume keywords clogging up campaigns because they have a good quality score, and other well-intended structure choices that lead to wasted spend.

In this data driven power session we will:

Review common reasons that quality score may never hit that highly sought after 10/10 including industry search volume and bid to budget issues that prevent advertisers from ranking high enough to get a good click through rate which leads to good quality score.
The metrics to focus on including impression share, bid to budget ratios, and conversion rate/cost.
Data around why quality score should be treated as a byproduct of healthy account structure, rather than the path to it.
Attendees will be challenged in this session to rethink how they manage and will leave empowered to chase profit instead of Google’s goodwill, as well as the action plan on how to make the most of their ad spend. This topic is a common topic for our customers and will be applicable to advertisers and agencies alike.

) 1

Quality Score (QS) is the most popular metric for advertisers and agencies alike to focus on because we’re constantly prompted to focus on it. From Google’s UI telling us that low QS is stopping us from appearing, to thought leaders using QS as benchmarks for success, it’s hard to remember quality score is simply a report card on how the account is performing. Advertisers and agencies alike think they need to pause low quality score terms, even if they are converting.

The result: account structure strategies that are time consuming and inefficient (single keyword ad groups), low search volume keywords clogging up campaigns because they have a good quality score, and other well-intended structure choices that lead to wasted spend.

In this data driven power session we will:

Review common reasons that quality score may never hit that highly sought after 10/10 including industry search volume and bid to budget issues that prevent advertisers from ranking high enough to get a good click through rate which leads to good quality score.
The metrics to focus on including impression share, bid to budget ratios, and conversion rate/cost.
Data around why quality score should be treated as a byproduct of healthy account structure, rather than the path to it.
Attendees will be challenged in this session to rethink how they manage and will leave empowered to chase profit instead of Google’s goodwill, as well as the action plan on how to make the most of their ad spend. This topic is a common topic for our customers and will be applicable to advertisers and agencies alike.

Break

Hannah Thorpe

Is bigger always better? Building the perfect site architecture for your market.
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Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients
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As a website owner it’s increasingly tempting to build the biggest site; adding in as many product pages and as much content as possible, but does this really work for SEO? Previously it was the giants of the web who would always win, but this also can cause huge technical nightmares as the sites grow over time into something uncontrollable. Planning and setting up the correct site architecture from the beginning will not only support initial SEO efforts, but will also help mitigate problems and future-proof your site as you expand into new areas, grow markets and develop informational hubs.

This talk will cover my 8 step process to crafting a site architecture, from the initial research through to ongoing maintenance and adding product lines. Giving you some simple pointers at each stage, that can be applied to any size site, to ensure yours doesn’t end up an SEO nightmare.

) 1

As a website owner it’s increasingly tempting to build the biggest site; adding in as many product pages and as much content as possible, but does this really work for SEO? Previously it was the giants of the web who would always win, but this also can cause huge technical nightmares as the sites grow over time into something uncontrollable. Planning and setting up the correct site architecture from the beginning will not only support initial SEO efforts, but will also help mitigate problems and future-proof your site as you expand into new areas, grow markets and develop informational hubs.

This talk will cover my 8 step process to crafting a site architecture, from the initial research through to ongoing maintenance and adding product lines. Giving you some simple pointers at each stage, that can be applied to any size site, to ensure yours doesn’t end up an SEO nightmare.

Lukasz Zelezny

Getting to links

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Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at uSwitch / Zoopla. Currently works as an independent SEO B2B Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla and others.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

Each year he is speaking at many SEO and social media conferences. He was speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics

For more details visits https://seo.london

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Joshua Hardwick

Getting to links

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            [post_content] => Joshua Hardwick is an SEO specialist with over 8 years experience in SEO. He’s also the Head of Content for Ahrefs, an industry-leading SEO tool. He specializes in white-hat link building and creating link-worthy content.
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Alexandra Tachalova

Getting to links

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Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event DigitalOlympus.net.

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