Easy to implement and performance improving tactics that can be implemented on almost every website.
These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.
Customers are overwhelmed with the noise that comes from the brands. So how to reach them and do it effectively? Looking what’s happening on the market and analyzing the effects of particular strategies, I listed 7 ways to reach the audience that works. I will present them with examples and explanation of how you can implement it in your strategy.
Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This hour-long webinar will show how!
The different types of featured snippets and why they are important
Strategies to optimize your chances of appearing in them
How featured snippets tie into voice search.
Murphy’s law definitely applies to SEO: things always go wrong at some point. You can’t make an omelette without breaking some eggs right?
We’ll take a look at the most common SEO disasters, why they happen and how they can be prevented.
In this presentation, Joshua Hardwick, Head of Content at Ahrefs, shows a few tried and tested ways to build white-hat links for your business. Specifically, he aims to cover broken link building, converting unlinked mentions to links, and next-level guest posting (hint: that means no “write for us” pages!)
Migrations are one of the most complicated processes in SEO. I will share tips on how to plan the migration to a JS framework and the issues you need to address to make sure that the search engines can crawl and index your website.
In his talk, Gianluca will show you how the secret of quality is shown to us by Google just in front of our eyes every time we do a search. We will see how to use SERPs analysis for:
Creating a better keyword and topical research based on search intent;
Creating better content architectured for our website
Solving very practical issues related, for instance, to better organize, manage and implement a real localization in International SEO projects.
During my presentation I will outline quick digital hacks, tricks and unseen growth tactics that could be implemented today. With some or no help of programmer. I will show you how to use web archive data to find broken links that you could not find them in Google index, a python script able to retrieve the emails from given websites verify all of them at once for your outreach campaigns. In addition you will get my ultimate list of all my 157K disavowed domains. Finally I will reveal the biggest lie in the SEO industry – buying links from resellers and how to deal with it.
We’re at content saturation point with seemingly every brand in the Universe launching creative content campaigns. So cutting through the noise and being seen depends on a host of factors, including a solid idea. A poor ideas is the first step to utter content failure. So how does it happen and how do we make it stop? In this session, Stacey will talk us through how bad ideas are born, how we all convince ourselves our bad ideas are brilliant and, most importantly, how to have better ideas more consistently.
Brands and People will win customer loyalty and reinforce retention over the next 10 years. So when building your website with SEO in mind – we need to remember what people really are thinking when making a purchasing decision. My key question is – ‘who am I really dealing with – whose the team behind the shiny website?’. It’s no wonder that about us & faq pages are amongst the most visited on a company website. To that end we will be diving into the learnings we can take from influencer marketing and ultimately Hollywood and how that can help us win the game of SEO.
The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂
Quality Score (QS) is the most popular metric for advertisers and agencies alike to focus on because we’re constantly prompted to focus on it. From Google’s UI telling us that low QS is stopping us from appearing, to thought leaders using QS as benchmarks for success, it’s hard to remember quality score is simply a report card on how the account is performing. Advertisers and agencies alike think they need to pause low quality score terms, even if they are converting.
The result: account structure strategies that are time consuming and inefficient (single keyword ad groups), low search volume keywords clogging up campaigns because they have a good quality score, and other well-intended structure choices that lead to wasted spend.
In this data driven power session we will:
Review common reasons that quality score may never hit that highly sought after 10/10 including industry search volume and bid to budget issues that prevent advertisers from ranking high enough to get a good click through rate which leads to good quality score.
The metrics to focus on including impression share, bid to budget ratios, and conversion rate/cost.
Data around why quality score should be treated as a byproduct of healthy account structure, rather than the path to it.
Attendees will be challenged in this session to rethink how they manage and will leave empowered to chase profit instead of Google’s goodwill, as well as the action plan on how to make the most of their ad spend. This topic is a common topic for our customers and will be applicable to advertisers and agencies alike.
As a website owner it’s increasingly tempting to build the biggest site; adding in as many product pages and as much content as possible, but does this really work for SEO? Previously it was the giants of the web who would always win, but this also can cause huge technical nightmares as the sites grow over time into something uncontrollable. Planning and setting up the correct site architecture from the beginning will not only support initial SEO efforts, but will also help mitigate problems and future-proof your site as you expand into new areas, grow markets and develop informational hubs.
This talk will cover my 8 step process to crafting a site architecture, from the initial research through to ongoing maintenance and adding product lines. Giving you some simple pointers at each stage, that can be applied to any size site, to ensure yours doesn’t end up an SEO nightmare.