PPC Gives Your Content Wings: Clever Ways to Use PPC to Promote and Share Your Content
Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such asMozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji
5 Reasons to Upcycle Every Piece of Content You Create for Maximum Mileage
Salma Jafri is a Content Marketing Strategist and an International Marketing Speaker. She is the Host of the web show Content Marketing Tips on YouTube, which shows entrepreneurs how to build brands using content marketing. She is a Channel Partner and Contributor at Entrepreneur.com.
Setting AMP Successfully: Steps, Tips & Tools
Aleyda is an International SEO Consultant—service that she provides with her company Orainti, a boutique SEO consultancy—a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016.
She has more than 8 years of experience doing SEO processes for European, American and Latin-American companies, helping them to grow their organic search visibility, relevant search traffic & conversions in complex environments—such as multilingual & multidevice settings, Web migrations, redesigns—and industries—travel, retail, fintech, real estate, among others.
Why Your SEO Content Isn't Converting and How to 10X Its Conversions
Talia helps businesses plan and execute conversion optimization programs using emotional targeting to create better customer journeys that grow revenues for businesses.
Talia was recently listed as one of the most influential voices in conversion optimization. She is a frequent keynote speaker at marketing conferences, runs online courses for the emotional targeting methodology and runs many workshops.
Sliver of Ice
Building a Creative and Compelling Brand Voice on Social Media
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She’s also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that’s an earthquake hazard. Follow her at @emcgillivray.
Big Ideas that Deserve Links
Lisa Myers is the CEO and Founder of Award Winning International SEO Agency, Verve Search, based in London, UK. Her agency won Best Small SEO Agency at the European Search Awards two years running in 2015 and 2016.
Lisa has been working in Marketing since 2001, and within SEO since 2005. She is a regular speaker at Digital Marketing conferences worldwide, and contributes regularly to the digital marketing press.
She’s a geek, a passionate entrepreneur and inspirational speaker. She has «punch» and always finds a way of quoting Yoda.
How to Build a Quality Email List
Molly Pittman is Digital Marketer's Vice President and Traffic Manager. Molly is responsible for creating, optimizing, and maintaining Digital Marketer’s traffic system with the goals of customer acquisition and revenue.
In her time at Digital Marketer, Molly has personally spent over $ 5,000,000 on paid traffic and has generated over 700,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more.
Defining Content with Data: How to Identify Content Gaps
Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B Digital Marketing agency in Boston, MA. She has been in the online marketing industry for 12 years, working on both the agency side and in-house. Casie has been responsible for developing and implementing digital marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about content marketing, search, social, and branding.
How to use Social Media to Identify Better Search Keywords
Jennifer Sable Lopez is the Director of Global Communities at Welocalize, an enterprise provider of professional translation and localization services. Previously, she built the Moz community team and strategy from the ground up, and grew that community to over 600,000 online marketers.
Jen is a frequent speaker at marketing and community conferences such as CMX Summit, FeverBee Sprint, MozCon, New Media Expo, Seattle Interactive, Marketing United, SearchLove, BrightonSEO, and Search Marketing Expo.
She and her husband (an amazing photographer), Rudy, live in Seattle with their daughter Eva. Jen is a self-proclaimed geek and faux vegetarian, and she prides herself in having kicked Colon Cancer’s butt at the young age of 37.
How to Grow an Exceptional Brand through Reputation Marketing
Rhea Drysdale is Chief Executive Officer of Outspoken Media where she oversees the strategic vision and growth of the company, its clients, and team. As a small digital marketing agency, Outspoken Media services small, medium, and Fortune 100 clients providing SEO consulting, reputation marketing, outreach, content strategy, and full content, creative, and social implementation services.
Since 2004 Rhea has grown her understanding of SEO, digital marketing, reputation, and brand development with both in-house and agency positions. In 2013, Rhea was recognized by the Albany Business Review‘s 40 Under 40 as a young business leader.
Rhea speaks at national conferences as a keynote and industry expert and is often cited in media outlets covering search engine optimization and reputation marketing topics. Rhea resides in Troy, NY, with her husband and their two children.
What You Give Is What You Get: Simple Tips on How to Get a New SEO Client on Board
Sara Borghi, 33 years old, was born in Modena, Italy. After graduating in Economics and Marketing from the University of Modena and Reggio Emilia, she attended a Master in Communications at the University of Lugano, Switzerland. She has lived and worked in Australia as SEO and Digital Marketing consultant for 5 years. She’s now back in Italy, where she is the Head of Digital Marketing at Bytek Marketing, a fast growing Inbound Marketing agency. She recently wrote a book: «Vademecum SEO», a practical guide to SEO that works and deliver lasting results.
Mobile SEO in 2017
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, a mobile marketing consultancy and host of the most cutting-edge online mobile marketing tool set available today. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing and now also available in German, Italian, Korean and Chinese. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international trade events on a regular basis.
Cindy is an active member of the search community and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, Search Engine Watch, Marketing Land, SEOmoz, Search Engine Strategies Magazine, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. She is passionate about bringing creative online marketing solutions to clients.
Mobile SEO in 2017
Emily Grossman is the Director of App Strategy at MobileMoxie, and has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (also known as ASO). Emily has spoken about mobile application marketing at national and international conferences and has collaborated with major US brands on their mobile marketing and mobile app strategies. Before her work at MobileMoxie, Emily was one of the original employees at Double Encore, Inc, one of the first mobile applications development agencies (acquired by WPP’s POSSIBLE in 2014).
Mobile SEO in 2017
Ashley Berman Hale likes to hang out with smart people and tinker. She is MobileMoxie’s Technical SEO Expert. She specializes in intensive SEO technical SEO audits and has a knack for figuring out what is holding a website back. She’s been involved in SEO for over a decade working with companies of all sizes. She’s a longtime Top Contributor in Google’s Webmaster Forum and started one of the most successful SEO meetups in the country. But most importantly she tells bad jokes, drinks beer, swears more than is appropriate and can sometimes roller skate competently.
Ana never thought Internet marketing would be her career of choice, but when she got her head around SEO, she knew she had found her passion. That passion became the centerpiece of her popular blog, Traffic Generation Café. Ana is always ready to serve her readers and subscribers, with free traffic generation strategies, like SEO, social media, blogging and other internet marketing methods.
How to Use Competitive Research in Influencer Marketing
Brittany Berger works on crafting content and PR strategies at Mention, a media monitoring tool that helps marketers monitor and manage any online conversation. Her background is in content and social media strategy for B2B companies. Equal parts word nerd and techie, she loves finding holes and opportunities in existing strategies and creating the content that fills them. She’s also a blogger and dancer in New York City who rarely meets a sitcom she doesn’t like.
Where Data Meets Psychology: Uncovering the People Behind Your Analytics
Over the past 12 years, Tiffany daSilva has worked in all facets of online marketing, and has worked in various startups including Achievers and Shopify. She was named one of the Techwomen Canada in 2012 by the Government of Canada and has spoken at various conferences such as 500Startups: Weapons of Mass Distribution, Inbound’s CTA Conference, and PPC Hero’s London Conference. Currently she works as a digital marketing consultant, a course instructor at McMaster University teaching SEO/SEM, and Founder of Flowjo.co, a publishing company dedicated to helping marketers stay focused and productive.
Web Analytics Analysis: How to Find Low Hanging Fruit & A/B Test Ideas
Amel Mehenaoui is a Digital Marketing Strategist who is passionate about SEO, Digital Analytics and Marketing Automation. She is keen on extracting actionable insights from web data to improve websites' traffic and revenue performance.
Amel offers tailored SEO & Web Analytics private training sessions and online courses. Her goal is to help entrepreneurs and business owners increase their sales funnels conversions and improve their digital marketing campaigns' ROI. Thus, helping them grow their business tenfold. She also mentor in-house Marketing and SEO specialist to help them grow their expertise and advance their career.
Follow Amel on her Marketing & Productivity Blog and Youtube Channel where she offers advice on how to automate your marketing to achieve high profits by using effective tools and applying productivity tips.
Begging the question: targeting content to user goals
Alicia Lewis is a content specialist, writer and editor. At Bozboz, she crafts creative copy for clients as diverse as music festivals and commercial airlines. A passionate wordsmith, Alicia is keen to create a unique and authentic voice for each client she represents, ensuring that copy is as accessible as it is aesthetically pleasing. When not creating blogs, articles and social campaigns for Bozboz, Alicia thrives on live music, both as a performer and a reviewer.