Susan Baier helps organizations big and small figure out what’s going on in the minds of their prospects and customers, and how to use that information to craft targeted, efficient and effective marketing programs. Her company Audience Audit develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. She has worked with organizations including Gap, Kona Grill, Infusionsoft, Jayco, Tufts University, AT&T, Pella and more. Susan has been a marketing strategist for over 25 years, working in Fortune 500 firms such as Dial and ConocoPhillips as well as in marketing agencies. She has an MBA in marketing and entrepreneurship and has mentored hundreds of small business owners in marketing and audience strategy. She has been featured on Jay BaerÕs Social Pros podcast, the Build a Better Agency Podcast, and the Duct Tape Marketing podcast. Her work has been featured on Convince & Convert, ZDNet, Agency Post, and Marketing Profs, among others.