Shaul Olmert

Playbuzz

Shaul Olmert is co-founder and CEO of Playbuzz, the leading global audience-engagement platform for publishers, brands and agencies to create content people love. The Playbuzz platform offers engaging content formats, such as polls, quizzes, surveys, galleries, slideshows and more, that enable publishers and brands to create, embed, distribute and monetize content on any website, mobile app or social page. More than 10,000 publishers and brands worldwide, and 40,000-plus content creators, use PlaybuzzÕs desktop- and mobile-friendly content formats that are optimized for social sharing to improve audience engagement, increase site traffic and lengthen on-page viewing time. Prior to starting Playbuzz, Shaul was vice president of digital products at MTV Networks, responsible for the networkÕs online gaming content. He also spent time as president of SundaySky, a video marketing company, and was chief marketing officer of the online and mobile marketing company Conduit. He began his career in digital media as the director of business development at Oberon Media/iPlay. Shaul is a director and advisor to many digital media ventures. He holds a masterÕs degree in interactive telecommunications from New York University. Attendees who will want to see Shaul speak: Brands, publishers and agencies struggling to elevate their editorial strategies. They will want to see the real case studies presented by Shaul and the other brands/publishers on the panel (who work with Playbuzz formats) in order to grasp how interactive formats can elevate content and engage target audiences.

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