Serbay Arda Ayzit has a B. A in Business Administration and an MBA in Marketing Communications Management. With his passion for the internet and his expertise in marketing, he was among the first 20 to become an AdWords certified professional and a top contributor to Google AdWords official forum. He started his career in 2007 and managed digital marketing activities on the brand side for two years. After that between 2009 — 2018, Serbay was the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients, e.g., Turkish Airlines, Samsung, Dominos, and Allianz, Loreal, Ebay Turkey, etc. In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands like Carrefour, Pladis group (Owns Godiva, Mc Vities, Ulker) and many more.