Serafina Frongia

Serafina Frongia

VP, Content Strategy and Editorial Team Lead - Wells Fargo

Like many people active in the digital content space, I started out wanting to be a journalist. Through a career in the e-commerce, fashion, and technology industries, I learned a magical field existed that would combine my love of words and near-maniacal passion for structure: content strategy. I joined Wells Fargo in 2013 and established the content strategy team as a core expertise, demonstrating the value of strategic content thinking end-to-end messaging experiences, human language, and omni-channel application design.

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