Sara Borghi, 33 years old, was born in Modena, Italy. After graduating in Economics and Marketing from the University of Modena and Reggio Emilia, she attended a Master in Communications at the University of Lugano, Switzerland. She has lived and worked in Australia as SEO and Digital Marketing consultant for 5 years. She’s now back in Italy, where she is the Head of Digital Marketing at Bytek Marketing, a fast growing Inbound Marketing agency. She recently wrote a book: «Vademecum SEO», a practical guide to SEO that works and deliver lasting results.