Nancy Harhut is passionate about the impact decision science can have on marketing. A 2015 BostInno Ò50 on FireÓ winner, an Online Marketing Institute Top 40 Digital Strategist, and a two-time 2015 International ECHO Award recipient for marketing effectiveness, Harhut has creative directed campaigns for clients such as Nationwide, Dell, AT&T, TripAdvisor and GM. She currently serves as Chief Creative Officer at Wilde Agency, a boutique firm that specializes in the impact of decision science on marketing. She recently completed the Duke University course on Irrational Behavior and attained a Certificate with Distinction. A popular speaker, she’s addressed audiences from the US Department of Defense (twice) to Moscow marketers, and her speaking credits include SXSW, the Content Marketing Conference, MarketingProfs, FutureM, Ignite, the Email Evolution Conference and DMAÕS &Then, among others. She received a 4.8 out of 5 rating at SXSW Interactive last March, and will be «back by popular demand» at &Then 16 this fall, having delivered one of the top 5 sessions last year.