Michael Anderson is the Co-founder and CEO of Etail Solutions — a premier provider of integrated sales, fulfillment, and supply chain automation solutions for online multi-channel retailers. Michael is a software industry entrepreneur whose unique experience developing and consulting on business software solutions combined with his knack for identifying opportunities has provided Etail with its industry-leading approach to creating solutions for online multi-channel retailers. Michael is also the author of the upcoming book — The Multi-Channel Growth Guidebook: The Definitive Growth Guide for Aspiring High-Volume Multi-Channel Online Merchants. Etail Solutions' proprietary Etail Vantage Platform (EVP) provides mid-high volume merchants (average starting size of $ 250k/month) with a robust toolset including online sales channels automation, global pricing/repricing controls, supplier integrations, product catalog management and data warehouse reporting. Etail's focus is to drive efficiency into merchants' businesses to allow them to scale without having to add staff or increase expenses at the same linear rate. As a result, the average growth rate for Etail’s clients is 138% after being on the Etail Vantage Platform for 1 year.