Matthew Capala is the Founder and Managing Director at Alphametic, a Miami-based boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, and author of award-winning international bestseller «SEO Like I’m 5.» He writes on the The Next Web, Entrepreneur and Social Media Week. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. The client list includes L’Oreal, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval. He is a sought-after international speaker and trainer. He’s given high-energy talks at Internet Summit, Techmunch, ePharma, Great Ideas at C-Level, Digital Summit, Digital Transformation Assembly, and Search Marketing Day. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew enjoys surfing, reading historical fiction, and travel.