Mary Owusu leads the analytics and organic search (SEO) disciplines at Eric Mower + Associates. With a strong background in performance measurement, Mary specializes in translating complex data into conversations about the trends and behaviors happening within a marketplace, then provides a roadmap of how businesses can use those insights to gain a competitive advantage. Her past and present client list includes Ford, Chiquita Banana, Truly Good Foods, Welch Allyn, and Siemens. Mary is also a professor at the Canisius College Wehle School of Business where she has taught digital marketing to undergraduate and MBA students since 2012. She is an active member of the Digital Analytics Association, a sought-after keynote speaker on the topics of data analytics, technical SEO and women in analytics, and was recently named a 2017 40 Under 40 honoree by The Business Journal. You can find her on LinkedIn and on Twitter (@AnalyticsMary).