Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK-based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing., Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel., He is a graduate of the Silesian University of Technology with a BA in Marketing. In 2015 he travelled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in the United Kingdom, as well as conferences held in Europe — Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London., Every year he is actively participating in 10 to 20 events as an SEO / Social Media keynote speaker. Additionally, he organises workshops where he is sharing tips around SEO, Social Media and Analytics.