Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing over a half-Billion in annual ad spend across over ten thousand customers. He developed free keyword research and AdWords tools used by over a million marketers. Larry regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Moz, Search Engine Land and many others. Larry is has spoken at or keynoted dozens of industry events including INBOUND, SearchLove, PPC Hero Conference, Marketing Festival and many others. He was recently named «Most Influential PPC Expert» for 2015, 2014 and 2013 by the PPC Hero Blog, and won Top Search Marketer of the Year Awards for 2015 from both the US Search Awards and Search Engine Land.