Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than nine years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is a Godfather of the Adobe Digital Index team and is currently the Head of Social Insights at Adobe. He loves to spend time with his wife of 10 years Bianca and their two boys Knox and Cole.