Elaine Rubin is the founder and president of Digital Prophets Network, a consulting, advisory and executive placement firm, with a network of more than 200 certified digital and retail commerce experts. She has more than 20 years of executive management and advisory experience in projecting, developing and managing ecommerce, digital, marketing, retail and direct-to-consumer businesses. Previously, she has been in leadership positions at 1800flowers.com, iVillage.com and amazon.com, and she has helped brands like Pier1 Imports, Bare Escentuals, Vineyard Vines, and elf cosmetics develop their dotcom digital strategies. As a direct-to-consumer business and multichannel marketing pioneer with strategic and operational experience in retail, she is best known in the industry as the founder of Shop.org, the digital division of National Retail Federation (NRF). Elaine is actively engaged as a board member of Smart & Final (SFS:NYSE), advisor to Hint Inc. (a private company dedicated to healthy living) and co-founder of Retreat & Disrupt (an invite only digital leader’s summit). Ms. Rubin recently served as Director on Blue Nile (NILE:NASDAQ) which was sold to private entity consisting of Bain Capital Private Equity and Bow Street and Moosejaw Mountaineering, a private retailer who was acquired by Jet.com/Walmart.com.