With over 25 years of experience, Customer Experience Officer, Dave Finnegan is a progressive thinker with a proven track record of innovative marketing and leveraging technology to drive strong business results. Most recently Dave joined Orvis where he is the Customer Experience Officer. This newly created role is a blend of the CMO and the CIO role, focused on the customer experience. Prior to Orvis he held senior leadership roles of increasing responsibility with Build-A-Bear Workshop, ultimately serving as Chief Information and Interactive Officer for the company. He was instrumental in the development of the award winning, newly imagined Build-A-Bear Workshop store, an innovative blend of digital technology and experience. Dave currently serves as a member of the National Retail Federation-Chief Marketing Officer Council. He also serves as the CIO advisor to the Knowledge@Wharton Program and Kellogg School of Business (Northwestern) Retail Analytics board. In 2013, Dave was named to the «Top 100 CIO» list by CIO Magazine and was nominated as «Innovative CIO of the Year» by Retail Information Systems magazine. He was also nominated as «CIO of the Year» by Oracle Retail in 2012 and 2011. In 2011, Dave was named an honorary Arch Angel by WiredKids.org for his meaningful service on their board, including testifying before Congress on internet safety for children. Dave’s work has been featured in numerous publications including the New York Times, Wall Street Journal, Ad Age, Retail Information Systems News, Integrated Retailer and Retail Connections. Dave has been a contributing author of two books: «Inside the Minds» (Thomson Reuters) and «The Strategic CIO: Changing the Dynamics of the Business Enterprise» (Taylor and Francis).