Chris Goward

Founder and CEO - WiderFunnel

When companies like Google, Electronic Arts, ebay, Magento, and 1−800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Modelª and Infinity Optimization Processª, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, «You Should Test That!,Ó published by Wiley, which redefined conversion optimization and has spoken at nearly 300 conferences and events globally, showing how to create dramatic business improvements. You should sign up for his blog at

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