Cameron Friedlander

Cameron Friedlander

Global Marketing Technology & Integrated Media - Kimberly-Clark

Cameron is responsible for providing marketing technology leadership, strategy and planning for ongoing marketing campaigns, enterprise platforms, and eCommerce initiatives across all KCNA brands, identifying, defining existing and emerging marketing technologies to maximize the ROI and engagement of KC marketing and eCommerce objectives. Prior to Kimberly-Clark, Cameron was Executive Director for Creative Technology in North America at Blast Radius (WPP), where he led a multidisciplinary team (strategy, design, and technology) to create technology-based marketing campaigns that utilized the entire consumer ecosystem for brands like HP, Starbucks, and Nike. He was also Executive Partner, VP of Technology, at Designkitchen (Y&R) where he helped position the agency (Storytelling and Technology), shape the Technology team (Agile marketing), and build the UX team (focused on UCD) to create agency models rooted in tech methodologies to deliver evolving campaigns and platforms for B2C and B2B Fortune 500 companies including HP, Sears, CVS Caremark, and Motorola Solutions, in addition to TD Ameritrade, Burger King, Land Rover, and Johnnie Walker.

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