My interest in digital empathy truly began the day I published a story about pranking my roommate with Facebook ads. A single post on Reddit generated five million earned media impressions, features in publications like AdWeek and The Observer, as well as a booked consulting calendar. My experiment quickly became my obsession. Since then, I’ve created and launched an eCommerce store that garnered 156K page views in the first 24 hours, a software project that pulled 11K page views and 563 email signups in the first 30 minutes, and everything in between. When I’m not coaching inside Ghost Influence or interviewing people on The Ghost Influence Podcast, I’m developing user/customer acquisition strategies for startups and working with partners to develop cheeky revenue streams like Shit that Glows.