Andre Alpar has been an important figure in the German online marketing industry for over 17 years and is a serial entrepreneur. He is also an engaged business angel with a portfolio of more than 30 companies. He had a leading role in shaping the international search marketing strategies for some of the most competitive internet startups in Europe. He is founder of the international search and content marketing agency AKM3 that became part of Performics and Publicis Media late 2014. Performics Berlin has over 170 employees in their office in Berlin that allow offering services in 15 languages for most European countries and beyond. He has also initiated the online marketing conference OMCap in 2010 that annually welcomes over 750 participants, to further help unify and develop the European performance marketing community. He founded the digital marketing Podcast OMReport (see omreport. de / omreport.com). Also he is on the judging panel of the anual European search awards.