Adam von Reyn

InsightSquared

Adam von Reyn is VP Growth Marketing at sales performance analytics company InsightSquared, where he focuses on the strategy, systems and measurement of their high-growth SaaS marketing engine. In mid-2015, Adam took on a project to rearchitect InsightSquaredÕs marketing systems to support an Account-Based Marketing model, with the goal of better aligning marketing efforts with the buyerÕs journey. Executives, marketers and sales leaders alike will enjoy AdamÕs presentation of the systematic approach InsightSquared took to building and deploying an ABM model, while also learning how the InsightSquared marketing team continues to blend both approaches in their marketing model.

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