All posts with “SEO” category

Why Competitor Analysis is Crucial to Effective SEO

SEO Doesn’t Take Place in a Vacuum

Let’s face it, SEO is a dog-eat-dog arena where if one website moves up in rank, another one has to move down to make room for the newcomer. That means that the name of the game is to beat out the competition. I say this to emphasize the importance of obtaining ongoing reports on competitor rank and investing time in competitor research that will help you better understand the underlying factors leading to your rank versus that of your competitors.

5 Rising Search Marketing Trends You Need to Be Aware of In 2017

Search Marketing’s ever-changing and dynamic nature forces the webmasters and marketers to immerse themselves with every single new update. To grasp...

Why Organic #SEO Should Be Your Key Digital Marketing Channel?

It is that time of year again when we reflect on digital marketing in 2016 and think what the priorities will be in 2017. Whilst most of the...

Deciphering Google’s Search Quality Evaluator Guidelines to Define ‘Highest Quality’

In November 2015 Google released their 160-page Search Quality Evaluator Guidelines, something that got the whole SEO community excited as we got...