Link building is a very difficult, manual, and time-consuming process. However, at its core link acquisition is very simple: find relevant websites and convince them to link to you. While there are a myriad of ways and techniques to secure links, link acquisition boils down to finding link opportunities and clearly and persuasively communicating the value of the link to the person running the linking site. Today I will focus on the «relevant websites» portion, during link prospecting. Specifically, I will cover quality assurance in link prospecting, making sure the sites you’re finding are the right sites, demonstrating how to vet sites to ensure you’re pursuing the best link possible.