Nowadays everyone knows that perfectly crafted content is able to miraculously bring your website to the top positions in the search engines. That is why SEO optimized content has become one of the pillars of digital marketing. Yet, great content comes not only from creativity, but from science. MarketMuse uses artificial intelligence to identify topical gaps across your content and improve its performance in organic search. We asked Jeff Coyle who is behind the creation of MarketMuse to share with you simple rules for writing content that brings results.