How to create content that brings traffic, leads & salesTim has been involved in internet marketing and SEO for over 8 years now. During that time he had a chance to work with many established companies, as well as launch quite a few niche projects of his own. Right now he is in charge of marketing and product strategy at Ahrefs.com - one of the leading providers of data for SEOs and marketing professionals alike.
Top five PR SEO tips, tricks and strategies to build links and brandsLexi Mills is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level. Her research work focuses on the ethics, risks and potential of machine learning and AI within the sector of internet search. Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management. She has been part of core teams responsible for the fast business growth of clients and agencies for over eight years, specifically within the e-commerce, fundraising, music and technology sector. Working with start-ups, SMEs and big brands across the US, UK, Europe and African markets in both the B2B and B2C environment. She is currently a Managing Director at Marquis Communications and Consulting VP for Manyminds North America.
Life Beyond Email: The Power of Chatbots
Move It Marketing & Manchester Metropolitan University
SEO Strategy For Temporal, Local, Personal, Mobile First SearchDawn Anderson has been involved in SEO for over a decade and works with clients across varied verticals as diverse as sports betting, personal injury, home insurance, travel and fashion. She also develops and runs lead generation and ecommerce projects. Her major focus is on strategic technical, architectural and dynamic data-driven SEO on large sites and using crawl efficiency competitively.,However, she also has a Master of Science in digital marketing strategy and lectures on search marketing and analytics at Manchester Metropolitan University. She is a US, UK, EU, MENA and Northern Digital Search Awards judge.
Christoph C. Cemper
Top 10 SEO Mistakes to AvoidChristoph C. Cemper started working in the internet marketing business as an SEO and Link Builder in 2003. He began developing SEO software for internal use in 2006. In 2009, Christoph launched his popular SEO tools as LinkResearchTools in the SaaS model. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links. In 2015, Christoph launched Impactana, a marketing software that helps professionals all around the world find content & people that make an impact.
SEO Jo Blogs
SEO Myths Busted and Tips on Implementing SEO and Social on a Budget
Jo has worked in SEO and online marketing both client and agency side since 2008. She has also worked freelance for well known retail brands. She is a highly motivated, self starter and editor as well as a regular blogger on award winning State of Digital where she has organised media partnerships with other search conferences around the world.
Jo has been the organiser of a networking group called Search London aimed for those in SEO, PPC and Social Media. She has been running the event for over 6 years where the meetup group has grown to just under 2000 members. She is also a moderator of Search Elite, a one day training conference in London. Jo enjoys teaching people about SEO. She has trained and managed teams, carrying out many education sessions in online marketing and speaking at events such as SES New York, BritMums Live in London and Monkfeet.
Jo has an international background having lived in countries as diverse as Japan, USA, UK, Sweden and Australia. She speaks French and intermediate Japanese and Spanish.
Pitch perfect; 5 steps towards creating a great media outreach listSpeak to Shannon about increasing brand awareness, securing top tier coverage for your content that includes great quality backlinks, and content creation.
Identifying The Best Content Formats For Your Industry
Steve is a Director and Co-owner of BuzzSumo. Steve has also recently set up Anders Pink and is launching a new app for keeping professional teams updated and continually learning.
Steve is passionate about marketing, data and learning. He is a serial entrepreneur having set up and sold three companies so far. Steve was a founder and CEO of Kineo, prior to its sale in 2012. Prior to his startup career Steve was a consultant at KPMG and Ernst & Young.
Measuring campaign performance like a boss, for the bossCo-founder and President of Raven Tools, a digital marketing and reporting platform. He has been involved with website development and Internet strategy since 1995. Before Raven, he worked as an Interaction Designer for Visa in Denver, CO, where he helped develop Web applications for their consumer and corporate customers
How to better measure content marketing
Prior to joining BlueGlass, he was working with ebay classifieds group as SEO Product Manager for 3 years looking after Benelux region. David developed a strong interesting in ASO, App-Indexing and mobile websites (Responsive & AMP) as he has seen the future of search relies on a holistic strategy that centers around mobile. He loves a good technical problem and being able to forecast and measure the impacts of SEO does make him happy.
Understanding Facebook’s News Feed Algorithm
Marie Page is one of the UK’s leading Facebook marketing authorities. She is a founding partner of digital marketing consultancy The Digiterati and the principle Facebook marketing instructor for Digiterati Academy, the online learning community for marketers and entrepreneurs. Her most recent online course is Zero to Hero with Facebook Ads.
Creating a Content Gap Analysis by Customer JourneySince 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising. After selling his first agency in 2004, he launched SEM International starting in China which grew quickly and eventually expanded into Japan, Korea, Russia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers.Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom tailored for agencies and multinational corporations. He is also involved in running a programatic trading desk technology built for agencies.Michael also contributes as an expert on Internet marketing technology and trends in national publications such as Search Engine Watch, Search Engine Land, Marketing Land and speaks at events around the world; SES, ISS/SMX, and Pubcon to name a few.
Orbit Media Studios, Inc.
Building Better Mousetraps: How Content Inspires Your Visitors to Act
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.
Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
- Top 10 Online Marketing Experts to Watch in 2015, Forbes
- Top 50 Marketing Influencer in 2016, Entrepreneur Magazine
- Top 10 Social Media Influencers to Watch, Social Media Explorer 2017
- Top 50 Content Marketing Influencers to Follow, Outbrain 2017
- Top 50 Social Media Influencers, Top Rank Blog 2017
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Managing conversion through digital metrics
Ricardo is cofounder and CEO of Flat 101, a Digital Analytics & CRO company based in Spain who works for improving digital businesses worldwide. He´s the author of the first professional conversion study in spanish ecommerce and a well known speaker in several Digital Analytics events.
Top 10 tools to Improve your SMM performance in 2017
Fernando Angulo is responsible for international partnerships at SEMrush. Fernando is one of the most influential specialists in web positioning, search engine marketing and lead generation. In addition, he is a trainer in several digital marketing courses, and a regular speaker in the main events in the sector.
Do you run social media accounts but feel like you never have enough time?
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK-based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing.,Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.,He is a graduate of the Silesian University of Technology with a BA in Marketing. In 2015 he travelled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in the United Kingdom, as well as conferences held in Europe – Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London.,Every year he is actively participating in 10 to 20 events as an SEO / Social Media keynote speaker. Additionally, he organises workshops where he is sharing tips around SEO, Social Media and Analytics.
Tim Stewart has been working in digital for nearly two decades in commercial, analyst and consultant roles.
He has established a remarkable reputation for troubleshooting business issues and delivering compelling solutions.
For most of the last decade he has specialised in conversion optimisation; using data, user research, MVT and AB testing to generate the best possible ROI for clients.
Tim has experience testing with both enterprise level platforms and with entry level tools with smaller clients and agencies. His experience has shown him that no matter the size of the team or the cost of the tool, consistently good results are achieved through thorough planning and continually improving the process used for optimisation.
Tim is highly experienced in testing, analytics and business intelligence and frequently trains agencies and clients on how to get the best from testing and from their team.
How to gain legitimate and google friendly links within difficult or “spammy” industries
David is the Head of PR and manages Branded3's Communications Team, leading the PR and outreach strategies for some of the UK’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to the client’s bottom line.
Why Tech Won't Save Your Email Lists If You Get 5-10 Words Wrong
Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider, Content Marketing Institute, Copyblogger, and more. When he's not busy "saving the world from bad content," you can find him at home with his wife, three daughters, and two dwarf rabbits.
The Hidden Power of Micro-Conversions
Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. Married with two children, He is the founder of Omniconvert, a worldwide awarded all in one conversion suite. Omniconvert is a democratic SaaS company with 100% focus on conversion optimization.