How Proximity Affects Local Search ResultsDarren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker. Darren is widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 17 years and loves everything about local SEO.
9 tried and tested link acquisition tactics for successLaura is Branded3’s Communications Director, having started the PR team she now leads the PR and social media strategy across our biggest client accounts. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.
Visual, Tangible, Audible: The Rise of Multi-Sensory SearchNamed by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such asMozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji
Ghergich & Co
Google Featured Snippets Research & How to Earn Them
How to create Buyer Personas and build a content strategy that they won't stop loving
Moz Associate, State of Digital blogger and founder of The Inbounder conference, Gianluca Fiorelli started his adventure as an SEO in 2004, after more than 10 years working in the TV and Movie industry.
Strategist by nature, lover of discovering apparently impossible connections between things and facts, Gianluca has specialized himself as International and Strategic SEO.
How to get your customers to help you grow your business through PPCSamantha is a Digital Marketing Expert with a focus on Paid Media helping clients increase their revenues through Digital. She was rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Her core role is as the Director of Strategy at Koozai, a UK based digital marketing agency. In addition, she works as the Co-Chief Editor for State of Digital, one of the leading industry websites when it comes to digital marketing. She also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date. The group was designed to bring together likeminded females in the digital marketing industry to encourage a higher ratio of male vs. female at some of the leading conferences across the UK.
7 Proven Tips to get your guest-posting submissions publishedIgor Go. Digital Marketing Expert. Head of Content Marketing Department at Serpstat – Keyword Research and Competitor Analysis Tool for SEO, PPC and Marketing. Igor has been involved with e-commerce for 6 years and has a 2 years experience in SEO.
SEO vs. Bloggers vs. PRs - FIGHT!Judith Lewis is the founder of the DeCabbit Consultancy, specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.,She judges the UK, EU, MENA & US Search Awards, is a founding everywoman Modern Muse, teaches courses on SEO and PPC through Econsultancy and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, Vapemate, LQ Liquid Health, the Guggenheim, SAP, Amadeus, Blue Cross, AXYZ, & GE. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build, through to deployment and outreach/linkbuilding.,Judith blogs for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).
Creating High Quality Content for Visitors and Making it Google-friendly
Murat Yatağan is an SEO Consultant with more than 9 years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team (aka. Trust & Safety) in Ireland. During his consultancy career, he built expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout managing 65+ clients globally from various business verticals.
Murat is a member of Advisory Board at indisera (a ML based SEO tool development startup) focusing on growth strategies and technical consultancy. He has been a Judge for 3 Search Awards organization since 2016; UK, European and MENA Search Awards. He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.
Currently, he works at Brainly as VP of Growth in Poland. Before joining to Brainly, he worked at Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality between 2017 and 2018 in Germany. He is a member of Advisory Board at a San Francisco based startup Indisera focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards, MENA Search Awards and European Search Awards since 2016, and he also became a Judge for US Search Awards in 2018. He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities. He holds M.Sc. Engineering Management and B.Sc. Computer Engineering degrees.
How to get an actionable SEO Roadmap thanks to your website's data?
Serial Entreprener (JobiJoba, Propulseo, Getlandy, Cogniteev…) and SEO Expert has co-founded OnCrawl.com, a SEO crawler and log analyzer. He is a member of the FrenchTech in Bordeaux (France). He is also the french ambassador for Majestic.com. Passionated by semantic analysis and search engines, he loves to analyze scientific Google publications.
How to Connect With Influencers and Boost Rankings With Visuals?
As Business Director at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients
Benefits of Using Choice Architecture in Digital MarketingPaul is the founder and Managing Director of the Oxford-based digital marketing agency, Indulge UK. He has also acted as visiting lecturer on the MA Journalism course at the University of Winchester and is co-founder of Supplement Standards LTD, a company that is on a mission to protect the health and integrity of athletes and supplement users.Paul has a passion for UX, quality management, creativity and writing in the third-person. Paul is on a mission to uncover how the way products and services are marketed can be a source of great stress and how as marketers, we should do our bit in making people's lives happier.
Salford Business School
Digital Marketing Strategy Evaluation and Reverse EngineeringDr Aleksej Heinze is an award winning Senior Lecturer and Co-Director of the Centre for Digital Business at the University of Salford Business School. His area of expertise is the use of digital marketing channels in an international context. He is an active member of the international digital marketing community; and is working to professionalise industry practice, through his work as a judge for the UK Search Awards, as well as serving as an Advisory Board member within Search Engine Marketing Trade Association (SEMTA) for education and standards.
Youtube SEO Success: A Keyword Case StudyWith a dozen years of experience managing events in the hotel industry, Mike turned digital when he joined the team at Page One Power in 2014. He specializes in coordinating webinars and conferences that inform and bring together the best and the brightest within the SEO community. Mikes lives in Boise, Idaho with his wife Megan and their three crazy yet adorable children.
Caliber & Digital Marketing Radio
5 Steps from Podcasting to Hosting Your Own Online Live EventDavid started his first online business in the year 2000 and since then he’s held a senior search management role for the biggest independent agency in the UK, headed up the digital marketing activities for several companies and spoken at events including SMX, BrightonSEO and Marketing Week. He is also a regular podcaster and webinar show host and has interviewed more than 300 different digital marketers. He is Head of Inbound at Caliber, the enterprise-level organic marketing agency, and founder and host of DigitalMarketingRadio.com, where every week he interviews niche online marketing experts on their specialist subject.
CognitiveSEO & BrandMentions
Link Building in 2017 - How to Build Links, Boost Traffic and Rankings and Not Get Penalized by Google!
Razvan Gavrilas is the Founder & Chief Architect of CognitiveSEO & BrandMentions, tools to help you monitor, research and improve your digital marketing. Razvan has over 15 years of internet marketing experience and has improved the digital marketing strategy for both small businesses and large enterprises.
The Four Riders of the Apocalypse: Conversion Rate OptimizationClients from Fortune 500 down to “bricks’n’clicks” draw from Michael’s leadership as a digital marketing strategist for aggressive growth. Perhaps you’ve heard him speak at Pubcon, HERO, SMX, or on podcasts and webinars as former U.S. Marketing Director, SEMrush. He delivers the right impressions by combining incisive analytics with award-winning creative and consulting, agency and brand experience. He revels in:
- building cohesive, high-performing teams
- growing business via effective content marketing workflows
- strategic partnerships, content and promotional relationships
- marketing with communications, editorial, email, publishing, promotions and presentations via Content, SEO, Social, SEM / PPC, CRO, Email
- making impossibly long lists
Revealing the Secret of Getting Ahead of Your CompetitionLaura Hogan is Head of Search at Ricemedia. She has over five years in the industry, both in-house and agency side, specialising in SEO and PPC. Laura's previously spoken at events including BrightonSEO and Branded3 Digital Horizons. She's also featured on the Authoritas This Week in Organic live stream. When's she's not stalking the Google SERPs, you'll find Laura pretending to be Mary Berry, buying ridiculous gifts for her dogs or watching an entire series of a TV show in a day.
SEO in your hands: how to think mobile-firstSearch veteran and content evangelist, Charlie works at Screaming Frog. A regular industry writer and speaker, Charlie loves to share ideas on his specialties of content strategy, creative campaigns, technical SEO & keyword research. Fascinated by content experiences and passionate about online business, Charlie helps sites make the most of their online potential through answering user needs. You’ll find him talking content, UX, SEO & food on Twitter, or in the kitchen.
The 5 Pillars of Successful Inbound MarketingMatt Hodkinson is Founder and CEO of Influence Agents - a specialist inbound marketing agency to B2B technology firms, and a true expert in the field of marketing automation and strategy. Matt's clients have completely transformed their traffic and lead generation results from both a quantitative and qualitative perspective, some reporting more than 100% uplift in traffic and leads, as well as improved sales opportunities.Matt's thought-leading views have seen him appear regularly on BBC TV and radio, as well as features on Reuters TV, Sky and USA Today.