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Alexandra Tachalova

Welcome to Digital Olympus

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Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event DigitalOlympus.net.

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Lukasz Zelezny

Another SEO Tactics You Should Implement Tonight

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Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at uSwitch / Zoopla. Currently works as an independent SEO B2B Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla and others.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

Each year he is speaking at many SEO and social media conferences. He was speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics

For more details visits https://seo.london

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Steven van Vessum

SEO Disaster CSI: the Most Common Disasters, Why They Happen and How to Prevent Them
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Steven van Vessum is the co-founder of Real-time SEO Auditing and Content Tracking application ContentKing. Steven has been doing SEO for over a decade. He’s been on all sides of the table: client-side, agency-side and now as a product company supplying SEOs with tooling which makes their lives a hell of a lot easier.

At ContentKing he focuses on crafting and marketing actionable articles on SEO, speaking at (online) conferences and contributing to Search Engine Journal, Content Marketing Institute and CMSWire.

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Murphy’s law definitely applies to SEO: things always go wrong at some point. You can’t make an omelette without breaking some eggs right?

We’ll take a look at the most common SEO disasters, why they happen and how they can be prevented.

) 1

Murphy’s law definitely applies to SEO: things always go wrong at some point. You can’t make an omelette without breaking some eggs right?

We’ll take a look at the most common SEO disasters, why they happen and how they can be prevented.

Fernando Angulo

People Also Ask: New Opportunity to Get Higher Rankings in SERP

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Fernando Angulo is responsible for international partnerships at SEMrush. Fernando is one of the most influential specialists in web positioning, search engine marketing and lead generation. In addition, he is a trainer in several digital marketing courses, and a regular speaker in the main events in the sector.

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Break

Joshua Hardwick

How to build white-hat links for your business

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            [post_content] => Joshua Hardwick is an SEO specialist with over 8 years experience in SEO. He’s also the Head of Content for Ahrefs, an industry-leading SEO tool. He specializes in white-hat link building and creating link-worthy content.
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1

Maria Cieslak

JavaScript Doesn't Have to Be Evil. Migrating to a JS Framework without Losing Your Rankings and Mind
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            [post_content] => Maria Cieslak is the Head of Technical SEO  at Elephate, the "Best Small SEO Agency" in Europe. Her day to day involves leading the team, creating and executing SEO strategies for large international structures and pursuing her interest in modern websites built with JavaScript frameworks. Maria has been a guest speaker at SEO conferences in Europe, including 2018's SMX London, where she has spoken on a wide range of subjects, including technical SEO and JavaScript.
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Migrations are one of the most complicated processes in SEO. I will share tips on how to plan the migration to a JS framework and the issues you need to address to make sure that the search engines can crawl and index your website.

) 1

Migrations are one of the most complicated processes in SEO. I will share tips on how to plan the migration to a JS framework and the issues you need to address to make sure that the search engines can crawl and index your website.

Break

Gianluca Fiorelli

TBD

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Moz Associate, State of Digital blogger and founder of The Inbounder conference, Gianluca Fiorelli started his adventure as an SEO in 2004, after more than 10 years working in the TV and Movie industry.

Strategist by nature, lover of discovering apparently impossible connections between things and facts, Gianluca has specialized himself as International and Strategic SEO.

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Milosz Krasinski

7 Unseen Growth Tactics you would die to know

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Throughout his career, Milosz has been consulting and devising growth sand tactics for small and start-up businesses, particularly within financial services. His focus areas include search, link building, page speed, and overall digital strategies.

Prior to the acquisition of Chilli Fruit Web Consulting, Milosz has been involved in Plus Guidance (an early-stage UK tech start-up, now acquired) and Sigma Digital Marketing Agency based in Oxfordshire.

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Stacey MacNaught

Bad Ideas Kill Content
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Stacey MacNaught is a freelance SEO and content marketing consultant. With 9 years' SEO agency experience, she's worked on SEO and content campaigns for businesses of all sizes in industries including travel, finance and retail. Stacey has also spoken at conferences including Mozcon, BrightonSEO, SearchLove, SMX and LearnInbound and written for inc.com on marketing.

When not working, Stacey is most often found running around after her two young sons (and trying desperately to catch up Coronation Street - yes, really).

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We’re at content saturation point with seemingly every brand in the Universe launching creative content campaigns. So cutting through the noise and being seen depends on a host of factors, including a solid idea. A poor ideas is the first step to utter content failure. So how does it happen and how do we make it stop? In this session, Stacey will talk us through how bad ideas are born, how we all convince ourselves our bad ideas are brilliant and, most importantly, how to have better ideas more consistently.

) 1

We’re at content saturation point with seemingly every brand in the Universe launching creative content campaigns. So cutting through the noise and being seen depends on a host of factors, including a solid idea. A poor ideas is the first step to utter content failure. So how does it happen and how do we make it stop? In this session, Stacey will talk us through how bad ideas are born, how we all convince ourselves our bad ideas are brilliant and, most importantly, how to have better ideas more consistently.

Break

Francois Goube

Building a killing SEO strategy in the age of Rankbrain
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Serial Entreprener (JobiJoba, Propulseo, Getlandy, Cogniteev…) and SEO Expert has co-founded OnCrawl.com, a SEO crawler and log analyzer. He is a member of the FrenchTech in Bordeaux (France). He is also the french ambassador for Majestic.com. Passionated by semantic analysis and search engines, he loves to analyze scientific Google publications.

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François will focus on crawl, indexing, ranking and AI principles. He will also show you a methodology to make you a winner and use the right data to embrace the age of Rankbrain. 

) 1

François will focus on crawl, indexing, ranking and AI principles. He will also show you a methodology to make you a winner and use the right data to embrace the age of Rankbrain. 

Jason Barnard

How to Help Google Make Sense of a Chaotic, Unstructured Web #SEOisAEO
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Almost 2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (1 billion pageviews in 2007).

Today he's a search marketing consultant, speaker and author on all things search / answer engine optimisation. #SEOisAEO

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The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂

) 1

The internet is host to a phenomenal amount of information. But it is, for the vast majority unstructured and very difficult for Google, Microsoft, Amazon et al to digest. To rise to the top you need to structure your content and make it easier for machines to understand. But how? I’ll tell you how to best leverage Schema, HTML5 tables, semantic HTML5, knowledge graphs (not just Google’s!)… and even share my secret “Hummingbird content recipe” 🙂

Navah Hopkins

Chasing Quality over QualityScore: Metrics and Tactics to Achieve Real World Profit
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Quality Score (QS) is the most popular metric for advertisers and agencies alike to focus on because we’re constantly prompted to focus on it. From Google’s UI telling us that low QS is stopping us from appearing, to thought leaders using QS as benchmarks for success, it’s hard to remember quality score is simply a report card on how the account is performing. Advertisers and agencies alike think they need to pause low quality score terms, even if they are converting.

The result: account structure strategies that are time consuming and inefficient (single keyword ad groups), low search volume keywords clogging up campaigns because they have a good quality score, and other well-intended structure choices that lead to wasted spend.

In this data driven power session we will:

Review common reasons that quality score may never hit that highly sought after 10/10 including industry search volume and bid to budget issues that prevent advertisers from ranking high enough to get a good click through rate which leads to good quality score.
The metrics to focus on including impression share, bid to budget ratios, and conversion rate/cost.
Data around why quality score should be treated as a byproduct of healthy account structure, rather than the path to it.
Attendees will be challenged in this session to rethink how they manage and will leave empowered to chase profit instead of Google’s goodwill, as well as the action plan on how to make the most of their ad spend. This topic is a common topic for our customers and will be applicable to advertisers and agencies alike.

) 1

Quality Score (QS) is the most popular metric for advertisers and agencies alike to focus on because we’re constantly prompted to focus on it. From Google’s UI telling us that low QS is stopping us from appearing, to thought leaders using QS as benchmarks for success, it’s hard to remember quality score is simply a report card on how the account is performing. Advertisers and agencies alike think they need to pause low quality score terms, even if they are converting.

The result: account structure strategies that are time consuming and inefficient (single keyword ad groups), low search volume keywords clogging up campaigns because they have a good quality score, and other well-intended structure choices that lead to wasted spend.

In this data driven power session we will:

Review common reasons that quality score may never hit that highly sought after 10/10 including industry search volume and bid to budget issues that prevent advertisers from ranking high enough to get a good click through rate which leads to good quality score.
The metrics to focus on including impression share, bid to budget ratios, and conversion rate/cost.
Data around why quality score should be treated as a byproduct of healthy account structure, rather than the path to it.
Attendees will be challenged in this session to rethink how they manage and will leave empowered to chase profit instead of Google’s goodwill, as well as the action plan on how to make the most of their ad spend. This topic is a common topic for our customers and will be applicable to advertisers and agencies alike.

Break

Hannah Thorpe

TBD

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            [post_content] => As Business Director at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier.

Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients
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1

Murat Yatagan

Panel Discussion

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Murat Yatağan is an SEO Consultant with more than 9 years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team (aka. Trust & Safety) in Ireland. During his consultancy career, he built expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout managing 65+ clients globally from various business verticals.



Murat is a member of Advisory Board at indisera (a ML based SEO tool development startup) focusing on growth strategies and technical consultancy. He has been a Judge for 3 Search Awards organization since 2016; UK, European and MENA Search Awards. He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.

Currently, he works at Brainly as VP of Growth in Poland. Before joining to Brainly, he worked at Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality between 2017 and 2018 in Germany. He is a member of Advisory Board at a San Francisco based startup Indisera focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards, MENA Search Awards and European Search Awards since 2016, and he also became a Judge for US Search Awards in 2018. He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities. He holds M.Sc. Engineering Management and B.Sc. Computer Engineering degrees.

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Serbay Arda Ayzit

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Serbay Arda Ayzit has a B.A in Business Administration and an MBA in Marketing Communications Management. With his passion for the internet and his expertise in marketing, he was among the first 20 to become an AdWords certified professional and a top contributor to Google AdWords official forum. He started his career in 2007 and managed digital marketing activities on the brand side for two years. After that between 2009 – 2018, Serbay was the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients, e.g., Turkish Airlines, Samsung, Dominos, and Allianz, Loreal, Ebay Turkey, etc.. In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands like Carrefour, Pladis group (Owns Godiva, Mc Vities, Ulker) and many more.

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Lukasz Zelezny

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Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at uSwitch / Zoopla. Currently works as an independent SEO B2B Consultant helping in organic traffic acquisition, technical SEO and content marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla and others.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

Each year he is speaking at many SEO and social media conferences. He was speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics

For more details visits https://seo.london

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Maria Cieslak

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            [post_content] => Maria Cieslak is the Head of Technical SEO  at Elephate, the "Best Small SEO Agency" in Europe. Her day to day involves leading the team, creating and executing SEO strategies for large international structures and pursuing her interest in modern websites built with JavaScript frameworks. Maria has been a guest speaker at SEO conferences in Europe, including 2018's SMX London, where she has spoken on a wide range of subjects, including technical SEO and JavaScript.
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Francois Goube

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Serial Entreprener (JobiJoba, Propulseo, Getlandy, Cogniteev…) and SEO Expert has co-founded OnCrawl.com, a SEO crawler and log analyzer. He is a member of the FrenchTech in Bordeaux (France). He is also the french ambassador for Majestic.com. Passionated by semantic analysis and search engines, he loves to analyze scientific Google publications.

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